Social influence on salespeople's adoption of sales technology: A multilevel analysis

Journal of the Academy of Marketing Science

Volumn 38, Issue 2, 2010, Pages 159-168

  Homburg, Christian ^a   Wieseke, Jan ^b   Kuehnl, Christina ^a  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b RUHR UNIVERSITY BOCHUM   (Germany)

Author keywords

Informational cascades; Sales force automation; SFA adoption; Social influence; Technology acceptance model

Indexed keywords

EID: 79952900542     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-009-0157-x     Document Type: Article

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