The role of insight teams in integrating diverse marketing information management techniques

European Journal of Marketing

Volumn 42, Issue 7-8, 2008, Pages 836-851

  Fleisher, Craig S ^a   Wright, Sheila ^b   Allard, Helen T ^b  

^a UNIVERSITY OF WINDSOR   (Canada)

^b DE MONTFORT UNIVERSITY   (United Kingdom)

Author keywords

Case studies; Competitive strategy; Customer relations; Information systems; Marketing intelligence; Team working

Indexed keywords

EID: 48249146540     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810877187     Document Type: Article

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