How visual brand identity shapes consumer response

Psychology and Marketing

Volumn 31, Issue 3, 2014, Pages 225-236

  Phillips, Barbara J ^a   Mcquarrie, Edward F ^b   Griffin, W Glenn ^c  

^a UNIVERSITY OF SASKATCHEWAN   (Canada)

^b SANTA CLARA UNIVERSITY   (United States)

^c UNIVERSITY OF ALABAMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84892999697     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20689     Document Type: Article

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