Madonna or Don McLean? The effect of order of exposure on relative liking

Journal of Consumer Psychology

Volumn 20, Issue 4, 2010, Pages 442-451

  Pandelaere, M ^a   Millet, Kobe ^b,c   den Bergh, Bram Van ^d  

^a GHENT UNIVERSITY   (Belgium)

^b UNIVERSITY OF LEUVEN   (Belgium)

^c VU UNIVERSITY AMSTERDAM   (Netherlands)

^d ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Aesthetic preference; Fluency; Mere exposure; Order effect; Primacy; Serial position

Indexed keywords

EID: 77956611396     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2010.07.003     Document Type: Article

References (40)

1. Biswas D., Grewal D., Roggeveen A. How the order of sampled products affects choice. Journal of Marketing Research 2010, 47:508-519.
2. Bornstein R.F. Exposure and affect: overview and meta-analysis of research, 1968-1987. Psychological Bulletin 1989, 106:265-289.
3. Bruine de Bruin W. Save the last dance for me: Unwanted serial position effects in jury evaluations. Acta Psychologica 2005, 118:245-260.
4. Bruine de Bruin W., Keren G.B. Order effects in sequentially judged options due to the direction of comparison. Organizational Behavior and Human Decision Processes 2003, 92:91-101.
5. Childers T.L., Jiang Y. Neurobiological perspectives on the nature of visual and verbal processes. Journal of Consumer Psychology 2008, 18:264-269.
6. Cho H., Scwartz N. I like those glasses on you but not in the mirror: Fluency, preference and virtual mirrors. Journal of Consumer Psychology 2010, 20(4):471-475.
7. Day R.L. Position bias in paired product tests. Journal of Marketing Research 1969, 6:98-100.
8. Deng X., Hui S.K., Hutchison J.W. Consumer preferences for color combinations: An Empirical analysis of similarity-based color relationships. Journal of Consumer Psychology 2010, 20(4):476-484.
9. Dhar R., Novemsky N. Beyond rationality: The content of preferences. Journal of Consumer Psychology 2008, 18:175-178.
10. DiGirolamo G., Hintzman D.L. First impressions are lasting impressions: A primacy effect in memory for repetitions. Psychonomic Bulletin & Review 1997, 4:121-124.
11. Gordon P.C., Holyoak K.J. Implicit learning and generalization of the "mere exposure" effect. Journal of Personality and Social Psychology 1983, 45:492-500.
12. Hoegg JoAndrea, Alba J.W. A role for aesthetics in consumer psychology. Handbook of consumer psychology 2008, 733-754. Sage, Newbury Park, CA. C.P. Haugvedt, P.M. Herr, F.R. Kardes (Eds.).
13. Hogarth R., Einhorn H. Order effects in belief updating: The belief-adjustment model. Cognitive Psychology 1992, 24:1-55.
14. Jacoby L.L., Kelley C.M., Brown J., Jasechko J. Becoming famous overnight: Limits on the ability to avoid unconscious influences of the past. Journal of Personality and Social Psychology 1989, 56:326-338.
15. Josephs R.A., Giesler R.B., Silvera D.H. Judgment of quantity. Journal of Experimental Psychology: General 1994, 123:21-32.
16. Kumar M., Garg N. Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?. Journal of Consumer Psychology 2010, 20(4):485-494.
17. Kunst-Wilson W.R., Zajonc R.B. Affective discrimination of stimuli that cannot be recognized. Science 1980, 207:557-558.
18. Mandler G., Nakamura Y., Van Zandt B.J. Nonspecific effects of exposure to stimuli that cannot be recognized. Journal of Experimental Psychology. Learning, Memory, and Cognition 1987, 13:646-648.
19. Meyers-Levy J., Zhu R. Gender differences in the meanings consumers infer from music and other aesthetic stimuli. Journal of Consumer Psychology 2010, 20(4):495-507.
20. Monahan J.L., Murphy S.T., Zajonc R.B. Subliminal mere exposure: Specific, general, and diffuse effects. Psychological Science 2000, 11:462-466.
21. Norman D.A. Emotional design: Why we love (or hate) everyday things 2004, Basic Books, New York.
22. Oppenheimer D.M. The secret life of fluency. Trends in Cognitive Sciences 2008, 12:237-241.
23. Pelham B.W., Sumarta T.T., Myaskovsky L. The easy path from many too much: The numerosity heuristic. Cognitive Psychology 1994, 26:103-133.
24. Pine J.P., Gilmore J.H. Authenticity: What consumers really want 2007, Harvard Business School, Cambridge, MA.
25. Reber R., Schwarz N., Winkielman P. Processing fluency and aesthetic pleasure: Is beauty in the perceiver's processing experience?. Personality and Social Psychology Review 2004, 8:364-382.
26. Reber R., Winkielman P., Schwarz N. Effects of perceptual fluency on affective judgments. Psychological Science 1998, 29:45-48.
27. Reimann M., Zaichkowsky J., Neuhaus C., Bender T., Weber B. Aesthetic package design: A behavioral, neural, and psychological investigation. Journal of Consumer Psychology 2010, 20(4):431-441.
28. Simons D.J., Levin D.T. Failure to detect changes to people during a real-world interaction. Psychonomic Bulletin & Review 1998, 5:644-649.
29. Simonson I. Will I like a "medium" pillow? Another look at constructed and inherent preferences. Journal of Consumer Psychology 2008, 18:155-169.
30. Snijders T.A.B., Bosker R.J. Multilevel analysis: An introduction to basic and advanced multilevel modeling 1999, Sage Publications, London.
31. Sood S., Drèze X. Brand extensions of experiential goods: Movie sequel evaluations. Journal of Consumer Research 2006, 33:352-360.
32. Townsend C., Shu S.B. When and how aesthetics influences financial decisions. Journal of Consumer Psychology 2010, 20(4):452-458.
33. Vitevich M. Change deafness: The inability to detect changes in a talker's voice. Journal of Experimental Psychology: Human Perception and Performance 2003, 29:333-342.
34. Wegener D.T., Petty R.E. The flexible correction model: The role of naïve theories of bias in bias correction. Advances in experimental social psychology 1997, Vol. 29:141-208. Erlbaum, Mahwah, NJ.
35. Winkielman P., Cacioppo J.T. Mind at ease puts a smile on the face: Psychophysiological evidence that processing facilitation increases positive affect. Journal of Personality and Social Psychology 2001, 81:989-1000.
36. Wyer R.S., Hung W., Jiang Y. Visual and verbal processing strategies in comprehension and judgment. Journal of Consumer Psychology 2008, 18:244-257.
37. Yang X., Zhang J., Peracchio L.A. Understanding the impact of self-concept on the stylistic properties of images. Journal of Consumer Psychology 2010, 20(4):508-520.
38. Zajonc R.B. Attitudinal effects of mere exposure. Journal of Personality and Social Psychology 1968, 9(2, Pt. 2):1-27.
39. Zajonc R.B. Feeling and thinking: Preferences need no inferences. The American Psychologist 1980, 35:151-175.
40. Zhang Y., Feick L., Price L. The impact of self-construal on aesthetic preference for angular versus rounded shapes. Personality and Social Psychology Bulletin 2006, 32:794-805.