Towards an identity-based branding

Marketing Theory

Volumn 9, Issue 1, 2009, Pages 113-118

  Burmann, Christoph ^a   Hegner, Sabrina ^a   Riley, Nicola ^a  

^a UNIVERSITY OF BREMEN   (Germany)

Author keywords

Brand identity; Brand image; Brand management; Brand strategy; Inside out; Outside in; Value creation

Indexed keywords

EID: 61849128759     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593108100065     Document Type: Article

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