Personification in advertising: Using a visual metaphor to trigger anthropomorphism

Journal of Advertising

Volumn 40, Issue 1, 2011, Pages 121-130

  Delbaere, Marjorie ^a   McQuarrie, Edward F ^b   Phillips, Barbara J ^a  

^a UNIVERSITY OF SASKATCHEWAN   (Canada)

^b SANTA CLARA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952786743     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367400108     Document Type: Article

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