Multi-method research on consumer-brand associations: Comparing free associations, storytelling, and collages

Psychology and Marketing

Volumn 27, Issue 6, 2010, Pages 584-602

  Koll, Oliver ^a   von Wallpach, Sylvia ^a   Kreuzer, Maria ^a  

^a UNIVERSITY OF INNSBRUCK   (Austria)

Author keywords

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EID: 77954163751     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20346     Document Type: Article

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