Brand identity: The guiding star for successful brands

Handbook on Brand and Experience Management

Volumn , Issue , 2008, Pages 58-73

  Esch, Franz Rudolf ^a  

^a JUSTUS LIEBIG UNIVERSITY   (Germany)

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EID: 84881795382     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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