How price promotions influence postpurchase consumption experience over time

Journal of Consumer Research

Volumn 40, Issue 5, 2014, Pages 943-959

  Lee, Leonard ^a   Tsai, Claire I ^b  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^b UNIVERSITY OF TORONTO   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84892518252     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/673441     Document Type: Article

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