Pricing and the psychology of consumption

Harvard Business Review

Volumn 80, Issue 9, 2002, Pages 91-

  Gourville, John ^a   Soman, Dilip ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27644586775     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (0)