Effects of construal level on the price-quality relationship

Journal of Consumer Research

Volumn 38, Issue 2, 2011, Pages 376-389

  Yan, Dengfeng ^a   Sengupta, Jaideep ^a  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79960392602     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/659755     Document Type: Article

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