Complicating choice

Journal of Marketing Research

Volumn 48, Issue 2, 2011, Pages 308-326

  Schrift, Rom Y ^a   Netzer, Oded ^b   Kivetz, Ran ^c  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b Department of of Business ^*  (United States)

^c The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

Bolstering; Choice conflict; Complicating behavior; Metacognition; Predecisional processing

Indexed keywords

EID: 79955449913     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.2.308     Document Type: Article

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