When do incidental mood effects last? lay beliefs versus actual effects

Journal of Consumer Research

Volumn 36, Issue 6, 2010, Pages 992-1001

  Pocheptsova, Anastasiya ^a   Novemsky, Nathan ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b YALE SCHOOL OF MANAGEMENT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77950198816     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/644760     Document Type: Article

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