The impact of anticipating satisfaction on consumer choice

Journal of Consumer Research

Volumn 27, Issue 2, 2000, Pages 202-216

  Shiv, Baba ^a   Huber, Joel ^b  

^a UNIVERSITY OF IOWA   (United States)

^b DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034338862     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/314320     Document Type: Article

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