Testing the Model of Hotel Chain Frequency Program Members' Loyalty Intentions

Asia Pacific Journal of Tourism Research

Volumn 19, Issue 1, 2014, Pages 35-60

  Kim, Yunhi ^a   Cho, Myung hwan ^b   Han, Heesup ^b  

^a Pusan National University   (South Korea)

^b Dong A University   (South Korea)

Author keywords

commitments; member loyalty intentions; satisfaction; service performances; switching barriers

Indexed keywords

EQUATION; MODELING; RESEARCH; TOURISM MANAGEMENT;

EID: 84889258877     PISSN: 10941665     EISSN: 17416507     Source Type: Journal    
DOI: 10.1080/10941665.2012.724019     Document Type: Article

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