Destination brand identity development and value system

Tourism Review

Volumn 65, Issue 2, 2010, Pages 52-60

  Saraniemi, Saila ^a  

^a UNIVERSITY OF OULU   (Finland)

Author keywords

Brand equity; Brand identity; Brands; Finland; Modelling; Tourism development

Indexed keywords

EID: 84887434280     PISSN: 16605373     EISSN: 17598451     Source Type: Journal    
DOI: 10.1108/16605371011061624     Document Type: Article

References (58)

1. Aaker, D.A. (1991), Managing Brand Equity, The Free Press, New York, NY.
2. Aaker, D.A. (1992), Strategic Market Management, 3rd ed., John Wiley & Sons Inc., New York, NY.
3. Alsem, K.J. and Kostelijk, E. (2008), “Identity based marketing, a new balanced marketing paradigm”, European Journal of Marketing, Vol. 42 Nos 9 / 10, pp. 907-914.
4. Ballesteros, E.R. and Ramiréz, M.H. (2007), “Identity and community – reflections on the development of mining heritage tourism in southern Spain”, Tourism Management, Vol. 28 No. 3, pp. 677-687.
5. Balmer, J.M.T. (1998), “Corporate identity and the advent of corporate marketing”, Journal of Marketing Management, Vol. 14, pp. 963-996.
6. Berry, L.L. (2000), “Cultivating service brand equity”, Journal of the Academy of Marketing Science, Vol. 28 No. 1, pp. 128-137.
7. Burmann, C., Hegner, S. and Riley, N. (2009), “Towards an identity-base branding”, Marketing Theory, Vol. 9 No. 1, pp. 13-118.
8. Cai, L. (2002), “Cooperative branding for rural destinations”, Annals of Tourism Research, Vol. 29 No. 3, pp. 720-742.
9. Cornelissen, J. and Harris, P. (2001), “The corporate identity metaphor: perspectives, problems and prospects”, Journal of Marketing Management, Vol. 17 Nos 1 / 2, pp. 49-71.
10. de Chernatony, L. and Cottam, S. (2005), “Internal brand factors driving successful financial service brands”, European Journal of Marketing, Vol. 40 Nos 5 / 6, pp. 611-633.
11. de Chernatony, L. and Harris, F. (2000), “Developing corporate brands through considering internal and external stakeholders”, Corporate Reputation Review, Vol. 3 No. 3, pp. 268-274.
12. Dunn, M. and Davis, S. (2003), “Building brands from inside”, Marketing Management, Vol. 12 No. 3.
13. Ekinci, Y. and Hosany, S. (2006), “Destination personality: an application of brand personality to tourism destinations”, Journal of Travel Research, Vol. 45 No. 2, pp. 127-139.
14. Fournier, S. (1998), “Consumers and their brands: developing relationship theory in consumer research”, Journal of Consumer Research, Vol. 24, pp. 343-373.
15. Gallarza, M.G. and Gil, I. (2006), “Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students' travel behaviour”, Tourism Management, Vol. 27 No. 3, pp. 437-452.
16. Gallarza, M.G. and Gil, I. (2008), “The concept of value and its dimensions: a tool for analysing tourism experiences”, Tourism Review, Vol. 63 No. 3, pp. 4-20.
17. Gioia, D.A., Schultz, M. and Corley, K.G. (2000), “Organizational identity, image, and adaptive instability”, The Academy of Management Review, Vol. 25 No. 1, pp. 63-81.
18. Grönroos, C. (2006), “Adopting a service logic for marketing”, Marketing Theory, Vol. 6 No. 3, pp. 317-333.
19. Grönroos, C. (2008), “Service logic revisited: who creates value? And who co-creates?”, European Business Review, Vol. 20 No. 4, pp. 298-314.
20. Hankinson, G. (2004), “Relational network brands: towards a conceptual model of place brands”, Journal of Vacation Marketing, Vol. 10 No. 2, pp. 109-121.
21. Hankinson, G. (2005), “Destination brand images: a business tourism perspective”, Journal of Services Marketing, Vol. 19 No. 1, pp. 24-32.
22. He, H-W. and Balmer, J.M.T. (2007), “Identity studies: multiple perspectives and implications for corporate-level marketing”, European Journal of Marketing, Vol. 41 Nos 7 / 8, pp. 765-785.
23. Holbrook, M.B. and Hirschman, E.C. (1982), “The experiential aspects of consumption: consumer fantasies, feelings, and fun”, Journal of Consumer Research, Vol. 9 No. 2, pp. 132-140.
24. Hosany, S., Ekinci, Y. and Uysal, M. (2006), “Destination image and destination personality: an application of branding theories to tourism places”, Journal of Business Research, Vol. 59, pp. 638-642.
25. Kavaratzis, M. and Ashworth, G.J. (2006), “City branding: an effective assertion of identity or a transistory marketing trick?”, Place Branding, Vol. 2 No. 3, pp. 183-194.
26. Keller, K.L. (1993), “Conceptualizing, measuring, and managing customer-based brand equity”, Journal of Marketing, Vol. 57 No. 1, pp. 1-22.
27. Khalifa, A.S. (2004), “Customer value: a review of recent literature and an integrative configuration”, Management Decision, Vol. 42 No. 12, pp. 645-666.
28. Komppula, R. (2005), “Pursuing customer value in tourism – a rural tourism case study”, Journal of Hospitality and Tourism, Vol. 3 No. 2, pp. 83-104.
29. Komulainen, H., Mainela, T., Tähtinen, J. and Ulkuniemi, P. (2007), “Retailers' different value perceptions of mobile advertising service”, International Journal of Service Industry Management, Vol. 18 No. 4, pp. 368-393.
30. Konecnik, M. and Gartner, W.C. (2007), “Customer-based brand equity for a destination”, Annals of Tourism Research, Vol. 34 No. 2, pp. 400-421.
31. Konecnik, M. and Go, F. (2008), “Tourism destination brand identity. The case of Slovenia”, Journal of Brand Management, Vol. 15 No. 3, pp. 177-189.
32. Leitch, S. and Richardson, N. (2003), “Corporate branding in the new economy”, European Journal of Marketing, Vol. 37 Nos 7 / 8, pp. 1065-79.
33. Merz, M.A., He, Y. and Vargo, S.L. (2009), “The evolving brand logic: a service-dominant logic perspective”, Journal of the Academy of Marketing Science, Vol. 37 No. 3, pp. 328-344.
34. Morgan, N.J., Pritchard, A. and Piggott, R. (2003), “Destination branding and the role of the stakeholders: the case of New Zealand”, Journal of Vacation Marketing, Vol. 9 No. 3, pp. 285-299.
35. Morgan, N.J., Pritchard, A. and Pride, R. (2002), Destination Branding – Creating the Unique Destination Proposition, Butterworth-Heinemann, Oxford.
36. Niininen, O., Hosany, S., Ekinci, H. and Airey, D. (2007), “Building a place brand: a case study of Surrey Hills”, Tourism Analysis, Vol. 12 Nos 5 / 6, pp. 371-385.
37. Olins, W. (2002), “Branding the nation – the historical context”, Journal of Brand Management, Vol. 9 Nos 4 / 5, pp. 241-8.
38. Palmer, C. (1999), “Tourism and the symbols of identity”, Tourism Management, Vol. 20 No. 3, pp. 313-321.
39. Pechlaner, H., Smeral, E. and Matzler, K. (2002), “Customer value management as a determinant of the competitive position of tourism destinations”, Tourism Review, Vol. 57 No. 4, pp. 15-22.
40. Peters, M., Weiermair, K. and Katawandee, P. (2006), “Strategic brand management of tourism destinations: creating emotions and meaningful intangibles”, in Ed. Keller, P. and Ed. Bieger, T. (Eds), Marketing Efficiency in Tourism, Coping with Volatile Demand, Erich Schmidt Verlag, Berlin.
41. Petrick, J.F. (2002), “Development of a multi-dimensional scale for measuring the perceived value of a service”, Journal of Leisure Research, Vol. 34 No. 2, pp. 119-134.
42. Petrick, J.F. and Backman, S.J. (2002), “An examination of golf travelers' satisfaction, perceived value, loyalty and intentions to revisit”, Tourism Analysis, Vol. 6 Nos 3-4, pp. 223-237.
43. Pike, S. (2009), “Destination brand positions of a competitive set of near-home destinations”, Tourism Management (in press).
44. Prebensen, N.K. (2007), “Exploring tourists' images of a distant destination”, Tourism Management, Vol. 28 No. 3, pp. 747-756.
45. Pritchard, A. and Morgan, N. (2001), “Culture, identity and tourism representation: marketing Cymru or Wales?”, Tourism Management, Vol. 22 No. 2, pp. 167-179.
46. Rode, V. and Vallaster, C. (2005), “Corporate branding for start-ups: the crucial role of entrepreneurs”, Corporate Reputation Review, Vol. 8 No. 2, pp. 121-135.
47. Saraniemi, S. (2009), Destination Branding in a Country Context. A Case study of Finland in the British Market, Academic dissertation, University Press, University of Joensuu, Joensuu.
48. Saraniemi, S. and Ahonen, M. (2008), Destination branding from corporate branding perspective, Proceedings of the Conference on Corporate Communication, Wroxton, June 6-9.
49. Snepenger, D., Murphy, L., Snepenger, M. and Anderson, W. (2004), “Normative meanings of experiences for a spectrum of tourism places”, Journal of Travel Research, Vol. 43 No. 2, pp. 108-117.
50. Ulaga, W. (2003), “Capturing value creation in business relationships: a customer perspective”, Industrial Marketing Management, Vol. 23 No. 8, pp. 677-693.
51. Urde, M. (2003), “Core value-based corporate brand building”, European Journal of Marketing, Vol. 37 Nos 7 / 8, pp. 1017-40.
52. Vargo, S.L. and Lusch, R.F. (2004), “Evolving to a new dominant logic for marketing”, Journal of Marketing, Vol. 68 No. 1, pp. 1-17.
53. Vargo, S.L. and Lusch, R.F. (2008), “Service dominant logic: continuing the evolution”, Journal of the Academy of Marketing Science, Vol. 36 No. 1, pp. 1-10.
54. Waeraas, A. (2008), “Can public sector organizations be coherent brands?”, Marketing Theory, Vol. 8 No. 2, pp. 205-221.
55. Wallström, Å., Karlsson, T. and Salehi-Sangari, E. (2008), “Building a corporate brand: the internal brand building process in Swedish service firms”, Journal of Brand Management, Vol. 16 Nos 1 / 2, pp. 40-50.
56. Williams, P., Reilly, J. and Haider, W. (2006), “Destination branding and skier environmental attitudes”, in Ed. Keller, P. and Ed. Bieger, T. (Eds), Marketing Efficiency in Tourism, Coping with Volatile Demand, Erich Shcmidt Verlag, Berlin.
57. Woodside, A.G., Golfetto, F. and Gibbert, M. (2008), “Customer value: theory, research, and practice”, in Ed. Woodside, A.G., Ed. Golfetto, F. and Ed. Gibbert, M. (Eds), Creating and Managing Superior Customer Value. Advances in Business Marketing and Purchasing, Vol. 14, JAI Press, Bodmin, pp. 3-25.
58. Yoo, B. and Donthu, N. (2001), “Developing and validating a multi-dimensional consumer-based brand equity scale”, Journal of Business Research, Vol. 52, pp. 1-14.