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Volumn 14, Issue , 2008, Pages 3-25

Customer value: theory, research, and practice

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EID: 56349092576     PISSN: 10690964     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S1069-0964(08)14001-7     Document Type: Review
Times cited : (14)

References (15)
  • 1
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    • Pearson-Prentice Hall, Upper Saddle River, NJ
    • Best R.J. Market-based management (2009), Pearson-Prentice Hall, Upper Saddle River, NJ
    • (2009) Market-based management
    • Best, R.J.1
  • 7
    • 44649151767 scopus 로고    scopus 로고
    • A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling
    • Louviere J.J., and Islam T. A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling. Journal of Business Research 61 (2008) 903-911
    • (2008) Journal of Business Research , vol.61 , pp. 903-911
    • Louviere, J.J.1    Islam, T.2
  • 8
    • 33846662860 scopus 로고    scopus 로고
    • Understanding customer experience
    • Meyer C., and Schwager A. Understanding customer experience. Harvard Business Review 85 2 (2007) 116-126
    • (2007) Harvard Business Review , vol.85 , Issue.2 , pp. 116-126
    • Meyer, C.1    Schwager, A.2
  • 9
    • 17244375174 scopus 로고
    • Expectations, performance evaluation, and consumers' perceptions of quality
    • Teas R.K. Expectations, performance evaluation, and consumers' perceptions of quality. Journal of Marketing 57 (1993) 18-34
    • (1993) Journal of Marketing , vol.57 , pp. 18-34
    • Teas, R.K.1
  • 11
    • 56349158386 scopus 로고    scopus 로고
    • Woodside, A. G. (1988). Marketing success and failures of new lamp post technologies. Unpublished industry report. Tulane University, New Orleans.
    • Woodside, A. G. (1988). Marketing success and failures of new lamp post technologies. Unpublished industry report. Tulane University, New Orleans.
  • 13
    • 0242266392 scopus 로고    scopus 로고
    • Middle-range theory construction of the dynamics of organizational marketing-buying behavior
    • Woodside A.G. Middle-range theory construction of the dynamics of organizational marketing-buying behavior. Journal of Business & Industrial Marketing 18 4/5 (2003) 309-335
    • (2003) Journal of Business & Industrial Marketing , vol.18 , Issue.4 -5 , pp. 309-335
    • Woodside, A.G.1
  • 14
    • 45349110755 scopus 로고
    • Testing market segment acceptance of new designs of industrial services
    • Woodside A.G., and Pearce W.G. Testing market segment acceptance of new designs of industrial services. Journal of Product Innovation Management 6 (1989) 185-201
    • (1989) Journal of Product Innovation Management , vol.6 , pp. 185-201
    • Woodside, A.G.1    Pearce, W.G.2
  • 15
    • 0242288438 scopus 로고    scopus 로고
    • Constructing thick descriptions of marketers' and buyers' decision processes in business-to-business relationships
    • Woodside A.G., and Wilson E.J. Constructing thick descriptions of marketers' and buyers' decision processes in business-to-business relationships. Journal of Business & Industrial Marketing 15 5 (2000) 354-369
    • (2000) Journal of Business & Industrial Marketing , vol.15 , Issue.5 , pp. 354-369
    • Woodside, A.G.1    Wilson, E.J.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.