Building a corporate brand: The internal brand building process in swedish service firms

Journal of Brand Management

Volumn 16, Issue 1-2, 2008, Pages 40-50

  Wallström, Àsa ^a   Karlsson, Ted ^a   Salehi Sangari, Esmail ^a  

^a LULEÅ UNIVERSITY OF TECHNOLOGY   (Sweden)

Author keywords

Brand audit; Brand identity; Brand building process; Corporate brand; Service firm; Sweden

Indexed keywords

EID: 84984735253     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2008.18     Document Type: Article

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