The impact of task framing and viewing timing on user website perceptions and viewing behavior

International Journal of Human Computer Studies

Volumn 71, Issue 12, 2013, Pages 1089-1102

  Cyr, Dianne ^a   Head, Milena ^b  

^a SIMON FRASER UNIVERSITY   (Canada)

^b MCMASTER UNIVERSITY   (Canada)

Author keywords

Eye tracking; Hedonic; Task framing; Utilitarian; Website viewing time

Indexed keywords

EYE-TRACKING; HEDONIC; NUMBER OF FIXATIONS; ONLINE SHOPPERS; ONLINE SHOPPING; TASK FRAMING; UTILITARIAN; WEBSITE PERCEPTIONS;

ELECTRONIC COMMERCE;

WEBSITES;

EID: 84885576110     PISSN: 10715819     EISSN: 10959300     Source Type: Journal    
DOI: 10.1016/j.ijhcs.2013.08.009     Document Type: Article

References (92)

1. D. Armstrong, A. Gosling, J. Weinman, and T. Marteau The place of inter-rater reliability in qualitative research: an empirical study Sociology 31 3 1997 597 606
2. B. Babin, W.R. Darden, and M. Griffin Work and/or fun: measuring hedonic and utilitarian shopping value Journal of Consumer Research 20 1994 644 656
3. Basso, A.; Goldberg, D.; Greenspan, S.; Weimer, D.; 2001. First impressions: emotional and cognitive factors underlying judgments of trust in e-commerce. In: Proceedings of the 3rd ACM conference in Electronic Commerce. ACM Press, New York, pp. 143-147.
4. A. Branthwaite Investigating the power of imagery in marketing communication: evidence-based techniques Qualitative Market Research 5 3 2002 164 171
5. A. Bhattacherjee Individual trust in online firms: scale development and initial test Journal of Management Information Systems 19 1 2002 211 241 (Pubitemid 34699249)
6. G. Bruner, and A. Kumar Explaining consumer acceptance of handheld internet devices Journal of Business Research 58 2003 115 120
7. D. Burkolter, and A. Kluge Online consumer behavior and its relationship with socio-demographics, shopping orientations, need for emotion, and fashion leadership Journal of Business and Media Psychology 2 2011 20 28
8. S. Chen, and G. Dhillon Interpreting dimensions of consumer trust in e-commerce Information Technology and Management 4 2-3 2003 303 318
9. C. Cheung, and M. Lee Understanding consumer trust in internet shopping: a multidisciplinary approach Journal of the American Society for Information Science and Technology 57 4 2006 479 492
10. T. Childers, C. Carr, J. Peck, and S. Carson Hedonic and utilitarian motivations for online retail shopping Journal of Retailing 77 4 2001 511 535
11. J. Chung, and F.B. Tan Antecedents of perceived playfulness: an exploratory study on user acceptance of general information-searching websites Journal of Information and Management 41 2004 869 881
12. G.A. Churchill A paradigm for developing better measures of marketing constructs Journal of Marketing Research 16 1 1979 64 73
13. C.L. Corritore, B. Kracher, and S. Wiedenbeck Online trust: concepts, evolving themes: a model International Journal of Human-Computer Studies 58 6 2003 737 758
14. D. Cyr, M. Head, H. Larios, and B. Pan Exploring human images in website design: a multi-method approach MIS Quarterly 33 3 2009 539 566
15. D. Cyr, K. Hassanein, M. Head, and A. Ivanov The role of social presence in establishing loyalty in e-service environments. Interacting with Computers Special Issue on Moving Face-to-Face Communication to Web-based Communication 19 1 2007 43 56 (Pubitemid 46091741)
16. D. Cyr, C. Bonanni, J. Bowes, and J. Ilsever Beyond trust: website design preferences across cultures Journal of Global Information Management 13 4 2005 24 52
17. D. Cyr, and H. Trevor-Smith Localization of web design: an empirical comparison of German, Japanese, and U.S. website characteristics Journal of the American Society for Information Science and Technology 55 2004 1 10
18. F.D. Davis Perceived usefulness, perceived ease of use, and user acceptance of information technology MIS Quarterly 13 3 1989 319 333
19. J.W. Dean, and M.P. Sharfman Does decision process matter? Academy of Management Journal 39 2 1996 368 396
20. B.G. Dellaert, and P.A. Dabholkar Increasing the attractiveness of mass customization: the role of complementary on-line services and range of options International Journal of Electronic Commerce 13 3 2009 43 70
21. L. Deng, and M.S. Poole Affect in Web interfaces: a study of the impacts of Web page visual complexity and order MIS Quarterly 34 4 2010 711 730
22. L. Dube, J.C. Chebat, and S. Morin The effects of background music on consumers' desire to affiliate in buyer-seller interaction Psychology and Marketing 12 4 1995 305 319
23. S.A. Eroglu, K.A. Machleit, and L.M. Davis Empirical testing of a model of online store atmospherics and shopper responses Psychology & Marketing 20 2 2003 139 150
24. A. Everard, and D. Galleta How presentation flaws affect perceived site quality, trust, and intention to purchase from an online store Journal of Management Information Systems 22 3 2006 56 95
25. C. Flavián, M. Guinalíu, and R. Gurrea The role played by perceived usability, satisfaction and consumer trust on website loyalty Information & Management 43 1 2005 1 14 (Pubitemid 41815203)
26. C. Fornell, and D.F. Larcker Evaluating structural equation models with unobserved variables and measurement error Journal of Marketing Research 18 1981 39 50
27. J. Füller, H. Mühlbacher, K. Matzler, and G. Jawecki Consumer empowerment through internet-based co-creation Journal of Management Information Systems 26 3 2009 71 102
28. D. Gefen, and D. Straub A practical guide to factorial validity using PLS-graph: tutorial and annotated example Communications of the AIS 16 2005 91 109
29. D. Gefen, and D. Straub Managing user trust in B2C e-services E-Service Journal 2 2 2003 7 24
30. D. Gefen E-commerce: the role of familiarity and trust Omega 28 6 2000 725 737
31. Goldberg, J.H.; Stimson, M.J.; Lewenstein, M.; Scott, N.; Wichansky, A. M.; 2002. Eye tracking in Web search tasks: design implications. In: Proceedings of the Eye Tracking Research & Applications Symposium. ACM, New York, pp. 51-58.
32. U. Gretzel, and D.R. Fesenmaier Persuasion in recommender systems International Journal of Electronic Commerce 11 2 2006 81 100
33. Y. Ha, W.S. Kwon, and S.J. Lennon Online visual merchandising (VMD) of apparel web sites Journal of Fashion Marketing and Management 11 4 2007 477 493
34. K. Hassanein, and M. Head Manipulating social presence through the Web interface and its impact on attitude towards online shopping International Journal of Human-Computer Studies 65 8 2007 689 708 (Pubitemid 46824073)
35. K. Hassanein, and M. Head The impact of infusing social presence in the Web interface: an investigation across different products International Journal of Electronic Commerce 10 2 2006 31 55 (Pubitemid 43554388)
36. Hassanein, K.; Head, M.; 2004. Building online trust through socially rich Web interfaces. In: Proceedings of the 2nd Annual Conference on Privacy, Security and Trust. Fredericton, New Brunswick, Canada, pp. 15-22.
37. M. Hassenzahl The interplay of beauty, goodness, and usability in interactive products Human-Computer Interaction 19 2004 319 349 (Pubitemid 40226258)
38. M. Hassenzahl The effect of perceived hedonic quality on product appealingness International Journal of Human-Computer Interaction 13 4 2001 481 499 (Pubitemid 33721373)
39. Hotchkiss, G.; 2006. The 50 millisecond judgment. 〈 http://www.searchengineguide.com/hotchkiss/2006/0206-gh1.html⌠(accessed 22.06.06.).
40. S. Jarvenpaa, N. Tractinsky, and M. Vitale Consumer trust in an Internet store Information Technology and Management 1 2 2000 45 71
41. S.L. Jarvenpaa, N. Tractinsky, and L. Saarinen Consumer trust in an Internet store: a cross-cultural validation Journal of Computer Mediated Communication 5 2 1999 〈http://www.ascusc.org/jcmc/vol5/ issue2/jarvenpaa.htmlâŒ
42. Z. Jiang, J. Chan, B.C.Y. Tan, and W.S. Chua Effects of interactivity on website involvement and purchase intention Journal of the Association for Information Systems 11 1 2010 34 59
43. Kaiser, S.; 2001.Your Web site's first impression happens only once. 〈http://skdesigns.com/newsletter/v2n2.shtml⌠(accessed 24.10.10.).
44. Karvonen, K.; 2000. The beauty of simplicity. In: Proceedings of the Conference on Universal Usability. ACM Press, New York, pp. 85-90.
45. H. Kim, and S.J. Lennon E-atmosphere, emotional, cognitive, and behavioral responses Journal of Fashion Marketing and Management 14 3 2010 412 428
46. H. Kim, H.C. Chan, and Y.P. Chan A balanced thinking-feelings model of information systems continuance International Journal of Human-Computer Studies. 65 2007 511 525 (Pubitemid 46578196)
47. H. Kim, and D. Fesenmaier Persuasive design of destination Web sites: an analysis of first impression Journal of Travel Research 2008 (accessed 24.10.10.) 〈http://jtr.sagepub.com/content/47/1/3. abstractâŒ
48. M. Koufaris, and W. Hampton-Sosa The development of initial trust in an online company by new customers Information & Management 41 3 2004 377 397
49. Koufaris, M.; Hampton-Sosa, W.; 2002. Customer Trust Online: Examining the Role of the Experience with the Website. CIS Working Paper Series (#CIS-2002-05). Zicklin School of Business, Baruch College, New York.
50. M. Koufaris Applying the technology acceptance model and flow theory to online consumer behavior Information Systems Research 13 2 2002 205 223
51. M. Koufaris, A. Kambil, and P.A. LaBarbera Consumer behavior in web-based commerce: an empirical study International Journal of Electronic Commerce 6 2001 115 138
52. N. Kumar, and I. Benbasat Para-social presence and communication capabilities of a website E-Service Journal 1 3 2002 5 24
53. Lankford, C.; 2000. Gazetracker: Software Designed to Facilitate Eye Movement Analysis. Eye Tracking Research & Applications Symposium. Palm Beach Gardens, FL.
54. C. Lin, and H. Lu Towards an understanding of the behavioral intention to use a website International Journal of Information Management 20 3 2000 197 208
55. G. Lindgaard, G. Fernandes, C. Dudek, and J. Brown Attention Web designers: you have 50 milliseconds to make a good impression! Behavior & Information Technology 25 2 2006 115 126 (Pubitemid 43065342)
56. Liu, C.; White, R.W.; Dumais, S.; 2010. Understanding web browsing behaviors through weibull analysis of dwell time. In: Proceedings of SIGIR'10, July, Geneva, Switzerland.
57. G.R. Loftus, and N.H. Mackworth Cognitive determinants of fixation location during picture viewing Journal of Experimental Psychology: Human Perception and Performance 4 4 1978 565 572
58. D. MacInnis, and B. Jaworski Information processing advertisements: toward an integrative framework Journal of Marketing. 53 1989 1 23
59. H. McKnight, C.J. Kacmar, and V. Coudhury Shifting factors and the ineffectiveness of third party assurance seals: a two-stage model of initial trust in a web business Electronic Markets 14 3 2004 252 266
60. D.H. McKnight, V. Choudhury, and C. Kacmar Developing and validating trust measures for e-commerce: an integrative typology Information Systems Research 13 3 2002 334 359
61. A. Mehrabian, and J.A. Russell An Approach to Environmental Psychology 1974 MIT Press Cambridge, MA
62. P.S. Norum Student internet purchases Family and Consumer Sciences Research Journal 4 2008 373 388
63. J.C. Nunnally Psychometric Theory second ed. 1978 McGraw Hill New York
64. K. Nusair, H.J. Yoon, and H.G. Parsoa Effect of utilitarian and hedonic motivations on consumer satisfaction with travel websites Information Technology and Tourism 10 2008 75 89
65. Perfetti, C.; 2005. Five-seconds Tests: Measuring your Site's Content Pages. 〈http://www.uie.com/articles/five-second- test⌠(accessed 24.10.10.).
66. L. Qiu, and I. Benbasat Evaluating anthropomorphic product recommendation agents: a social relationship perspective to designing information systems Journal of Management Information Systems 25 4 2009 145 182
67. Ramsey, L.; 2004. How to seal the deal in seven seconds. 〈http://www.jobbankusa.com/CareerArticles/Personal-Aspects/ ca80304b.html⌠(accessed 02.03.07.).
68. Riegelsberger, J.; Sasse, M.A.; 2002. Eye-catcher or blind spot? The effect of photographs of faces on e-commerce sites. In: Proceedings for the 2nd IFIP Conference on E-Commerce, E-Business, E-government. Monteiro, J.L.; Swatman, P.M.C.; Tavares, L.V. (Eds.). Kluwer Academic Publishers, Boston, pp. 383-398.
69. P.I. Santosa, K.K. Wei, and H.C. Chan User involvement and user satisfaction with information-seeking activity European Journal of Information Systems. 14 4 2005 361 370 (Pubitemid 41699770)
70. J.B. Schmidt, W. Montoya, and A.P. Massey New product development decision-making effectiveness: comparing individuals, face to face teams, and virtual teams Decision Sciences 32 4 2001 575 600
71. L.M. Scott Images in advertising: the need for a theory of visual rhetoric Journal of Consumer Research 21 1994 252 273
72. H. Sheng, and T. Joginapelly Effects of Web atmospheric cues on users' emotional responses in e-commerce Transactions on Human-Computer Interaction 4 1 2012 1 24
73. S.J Simon The impact of culture and gender on web sites: an empirical study The Data Base for Advances in Information Systems 32 1 2001 18 37 (Pubitemid 33784831)
74. S.N. Singh, N. Dalal, and N. Spears Understanding web home page perception European Journal of Information Systems 14 3 2005 288 302 (Pubitemid 43090705)
75. Y.K. Seock, and L.R. Bailey The influence of college students' shopping orientation and gender differences on online information searches and purchase behaviors International Journal of Consumer Studies 32 2008 113 121
76. D. Straub, M.C. Boudreau, and D. Gefen Validation guidelines for IS positivist research Communications of AIS 13 24 2004 380 427
77. D. Straub Validating instruments in MIS research MIS Quarterly 12 2 1989 147 170
78. H. Sun Sellers' trust and continued use of online marketplaces Journal of the Association for Information Systems 11 4 2010 182 211
79. H. Sun, and P. Zhang The role of affect in IS research: a critical survey and a research model P. Zhang, D. Galletta, M.E. Sharpe, Human-Computer Interaction and Management Information Systems - Foundations 2006 Armonk New York
80. H. Teo, L. Oh, C. Liu, and K. Wei An empirical study of the effects of interactivity on web user attitude International Journal of Human-Computer Studies 58 2003 281 305
81. Tractinsky, N.; 2004. Toward the study of aesthetics in information technology. In: Proceedings for the Twenty-Fifth International Conference on Information Systems. pp. 771-780.
82. N. Tractinsky, and V.S. Rao Incorporating social dimensions in Web-store design Human Systems Management 20 2001 105 121 (Pubitemid 32784983)
83. N. Tractinsky, A.S. Katz, and D. Ikar What is beautiful is usable Interacting with Computers 13 2000 127 145 (Pubitemid 32034759)
84. H. van der Heijden User acceptance of hedonic information systems MIS Quarterly 28 4 2004 695 704
85. V. Venkatesh Determinants of perceived ease of use: integrating control, intrinsic motivation, and emotion into the technology acceptance model Information Systems Research 11 4 2000 342 365 (Pubitemid 33224535)
86. K.E. Voss, E.R. Spangenberg, and B. Grohmann Measuring the hedonic and utilitarian dimensions of consumer attitude Journal of Marketing Research. 40 2003 310 320 (Pubitemid 37056579)
87. W. Wang, and I. Benbasat Trust in and adoption of online recommendation agents Journal of the Association for Information Systems 6 3 2005 72 101
88. H. Werther, and S. Klein Information Technology and Tourism - A Challenging Relationship 1999 Springer-Verlag New York/Berlin
89. S.J. Yoon The antecedents and consequences of trust in online-purchase decisions Journal of Interactive Marketing 16 2 2002 47 63
90. Zach, R.; Xiang, Z.; Fesenmaier, D.R.; 2007. An assessment of innovation in Web marketing: Investigating American convention and visitors bureaus. In: Proceedings of the ENTER Conference, Ljubljana, Slovenia, December.
91. P. Zhang The affective response model: a theoretical framework of affective concepts and their relationships in the ICT context MIS Quarterly 37 1 2013 247 274
92. Zhang, P.; Li, N.; 2004. Love at first sight or sustained effect? The role of perceived affective quality on users' cognitive reactions to IT. In: Proceedings of the Twenty Fifth International Conference on Information Systems.