Increasing the attractiveness of mass customization: The role of complementary on-line services and range of options

International Journal of Electronic Commerce

Volumn 13, Issue 3, 2009, Pages 43-70

  Dellaert, Benedict G C ^a   Dabholkar, Pratibha A ^b  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Mass customization; On line interaction; On line services; On line visualization; Perceived complexity; Perceived control; Perceived enjoyment

Indexed keywords

EID: 65249138834     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415130302     Document Type: Article

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