Online visual merchandising (VMD) of apparel web sites

Journal of Fashion Marketing and Management

Volumn 11, Issue 4, 2007, Pages 477-493

  Ha, Young ^a   Kwon, Wi Suk ^b   Lennon, Sharron J ^a  

^a OHIO STATE UNIVERSITY   (United States)

^b AUBURN UNIVERSITY   (United States)

Author keywords

Clothing; Merchandising; Visual media; Worldwide web

Indexed keywords

APPAREL FABRIC; CLOTHING INDUSTRY; CONSUMER RESEARCH; INTERNET; MERCHANDIZING; RETAILING;

EID: 34548808617     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020710824553     Document Type: Article

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