Effects of interactivity on website involvement and purchase intention

Journal of the Association for Information Systems

Volumn 11, Issue 1, 2010, Pages 34-59

  Jiang, Zhenhui ^a   Chan, Jason ^a   Tan, Bernard C Y ^a   Chua, Wei Siong ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Ecommerce; Interactivity; Product type; Purchase intention; Website involvement

Indexed keywords

ELECTRONIC COMMERCE; PURCHASING; SALES;

ACTIVE CONTROL; FUNCTIONAL PRODUCTS; GREETING CARDS; INTERACTIVITY; LABORATORY EXPERIMENTS; PRODUCT TYPES; PURCHASE INTENTION; RECIPROCAL COMMUNICATIONS;

WEBSITES;

EID: 77649324961     PISSN: None     EISSN: 15369323     Source Type: Journal    
DOI: 10.17705/1jais.00218     Document Type: Article

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