Investigating the power of imagery in marketing communication: Evidence-based techniques

Qualitative Market Research: An International Journal

Volumn 5, Issue 3, 2002, Pages 164-171

  Branthwaite, Alan ^a  

^a CRAM International   (United Kingdom)

Author keywords

Advertising; Evidence; Marketing communications; Psychology; Qualitative techniques

Indexed keywords

EID: 84986160839     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750210432977     Document Type: Article

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