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0002667763
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Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence
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Zeithaml, V. A. 1988. Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. The Journal of Marketing, 52 (3): 2 - 22.
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(1988)
The Journal of Marketing
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Zeithaml, V.A.1
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