How Do Individual Personality Traits (D) Influence Perceived Satisfaction with Service for College Students (C) in a Casual Restaurant Setting (I)?: The CID Framework

Journal of Hospitality Marketing and Management

Volumn 21, Issue 6, 2012, Pages 591-616

  Lee, Seoki ^b   Gopalan, Ram ^c,d  

^a Paul)   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

^c RUTGERS UNIVERSITY   (United States)

^d INDIAN INSTITUTE OF TECHNOLOGY MADRAS   (India)

Author keywords

casual restaurants; college students; personality traits; relationship marketing; structural equation modeling

Indexed keywords

EID: 84864714020     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2012.627223     Document Type: Article

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