Interpreting consumers: A hermeneutical framework for deriving marketing insights from the texts of consumers' consumption stories

Journal of Marketing Research

Volumn 34, Issue 4, 1997, Pages 438-455

  Thompson, Craig J ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031536395     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151963     Document Type: Article

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