Age-and gender-based market segmentation: A structural understanding

International Journal of Hospitality and Tourism Administration

Volumn 3, Issue 1, 2002, Pages 1-20

  Oh, Haemoon ^a   Parks, Sara C ^b   Demicco, Frederick J ^b  

^a IOWA STATE UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Age; Female; Gender; Market segmentation; Senior; Traveler

Indexed keywords

EID: 0142004943     PISSN: 15256480     EISSN: 15286499     Source Type: Journal    
DOI: 10.1300/J149v03n01_01     Document Type: Article

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