Quality uncertainty and the performance of online sponsored search markets: An empirical investigation

Information Systems Research

Volumn 21, Issue 1, 2010, Pages 190-201

  Animesh, Animesh ^a   Ramachandran, Vandana ^b   Viswanathan, Siva ^c  

^a MCGILL UNIVERSITY   (Canada)

^b UNIVERSITY OF UTAH   (United States)

^c UNIVERSITY OF MARYLAND   (United States)

Author keywords

Competitive impacts of IS; Econometrics; Electronic commerce; IT impacts on industry and market structure

Indexed keywords

ECONOMICS; ELECTRONIC COMMERCE; MARKETING; RISK MANAGEMENT; STATISTICS;

ADVERTISING EXPENDITURES; ADVERTISING STRATEGY; ECONOMETRICS; EMPIRICAL INVESTIGATION; MARKET STRUCTURES; ONLINE ADVERTISING; QUALITY UNCERTAINTY; SPONSORED SEARCH AUCTIONS;

COMMERCE;

EID: 77954292901     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1080.0222     Document Type: Article

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