For better or for worse?: Adverse effects of relationship age and continuance commitment on positive and negative word of mouth

European Journal of Marketing

Volumn 47, Issue 10, 2013, Pages 1598-1621

  Ranaweera, Chatura ^a   Menon, Kalyani ^a  

^a WILFRID LAURIER UNIVERSITY   (Canada)

Author keywords

Continuous commitment; Customer satisfaction; Relationship age; Services marketing; Word of mouth

Indexed keywords

EID: 84884784722     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-06-2011-0295     Document Type: Article

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