What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships

Journal of Retailing

Volumn 87, Issue 3, 2011, Pages 306-319

  Blut, Markus ^a   Backhaus, Christof ^a   Heussler, Tobias ^b   Woisetschläger, David M ^c,d   Evanschitzky, Heiner ^a   Ahlert, Dieter ^b  

^a TU DORTMUND UNIVERSITY   (Germany)

^b UNIVERSITY OF MÜNSTER   (Germany)

^c UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^d ASTON UNIVERSITY   (United Kingdom)

Author keywords

Franchising; Interorganizational relationships; Lifecycle theory; Multivariate analysis of variance; U curve theory

Indexed keywords

EID: 80053385450     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2010.06.003     Document Type: Article

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