Buyer satisfaction with relational exchange across the relationship lifecycle

European Journal of Marketing

Volumn 41, Issue 7-8, 2007, Pages 915-938

  Terawatanavong, Civilai ^a   Whitwell, Gregory J ^b   Widing, Robert E ^c  

^a MONASH UNIVERSITY   (Australia)

^b UNIVERSITY OF MELBOURNE   (Australia)

^c Garvin School of International Management   (United States)

Author keywords

Customer satisfaction; Relationship marketing

Indexed keywords

EID: 34547157042     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710752456     Document Type: Review

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