Evaluating relative value of customers via data envelopment analysis

Journal of Business and Industrial Marketing

Volumn 28, Issue 7, 2013, Pages 577-588

  Noorizadeh, Abdollah ^a   Mahdiloo, Mahdi ^b   Saen, Reza Farzipoor ^c  

^a LAPPEENRANTA UNIVERSITY OF TECHNOLOGY   (Finland)

^b GRIFFITH UNIVERSITY   (Australia)

^c ISLAMIC AZAD UNIVERSITY   (Iran)

Author keywords

Cross efficiency; Customer information; Customer ranking; Customers; Data envelopment analysis; Ratio values; Value analysis

Indexed keywords

EID: 84883607798     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/JBIM-11-2010-0144     Document Type: Article

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