Application of activity-based costing in customer profitability analysis

2008 International Seminar on Business and Information Management, ISBIM 2008

Volumn 1, Issue , 2008, Pages 494-497

  Cai, Ju Fang ^a   Yang, Kun Yuan ^a  

^a KUNMING UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

Author keywords

Activity based costing; Customer profitability; Customer profitability analysis; Marketing strategy; The classification of customers

Indexed keywords

COMMERCE; COST ACCOUNTING; COSTS; INFORMATION MANAGEMENT; PROFITABILITY; STRATEGIC PLANNING;

ACTIVITY BASED COSTING; CUSTOMER PROFITABILITY; CUSTOMER PROFITABILITY ANALYSIS (CPA); MARKETING STRATEGY; THE CLASSIFICATION OF CUSTOMERS;

SALES;

EID: 70350145124     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ISBIM.2008.122     Document Type: Conference Paper

References (9)

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