Statistical modeling and probabilistic composition in the prediction of the customer lifetime value

Benchmarking

Volumn 16, Issue 3, 2009, Pages 335-350

  Sant'Anna, Annibal Parracho ^a   de Araujo Ribeiro, Rodrigo Otavio ^b  

^a FLUMINENSE FEDERAL UNIVERSITY   (Brazil)

^b DTMARKETING   (Brazil)

Author keywords

Benchmarking; Brazil; Customer profiling; Knowledge management; Marketing; Modelling

Indexed keywords

EID: 69549122607     PISSN: 14635771     EISSN: None     Source Type: Journal    
DOI: 10.1108/14635770910961362     Document Type: Article

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