Using cluster analysis and DEA-discriminant analysis to predict group membership of new customers

International Journal of Business Excellence

Volumn 6, Issue 3, 2013, Pages 348-360

  Saen, Reza Farzipoor ^a  

^a ISLAMIC AZAD UNIVERSITY   (Iran)

Author keywords

Cluster analysis; Customer pyramid; DA; Data envelopment analysis; Data envelopment analysis discriminant analysis; DEA; DEA DA; Discriminant analysis

Indexed keywords

EID: 84877281825     PISSN: 17560047     EISSN: 17560055     Source Type: Journal    
DOI: 10.1504/IJBEX.2013.053618     Document Type: Article

References (21)

1. Aljukhadar, M. and Senecal, S. (2011) 'Segmenting the online consumer market', Marketing Intelligence & Planning, Vol. 29, No. 4, pp.421-435.
2. Brun, A. and Pero, M. (2011) 'Assessing suppliers for strategic integration: a portfolio approach', International Journal of Business Excellence, Vol. 4, No. 3, pp.346-370.
3. Chang, D.S. and Kuo, Y.C. (2008) 'An approach for the two-group discriminant analysis: an application of DEA', Mathematical and Computer Modelling, Vol. 47, Nos. 9-10, pp.970-981.
4. Charnes, A., Cooper, W.W. and Rhodes, E. (1978) 'Measuring the efficiency of decision making units', European Journal of Operational Research, Vol. 2, No. 6, pp.429-444.
5. do Paco, A. and Raposo, M. (2009) ''Green' segmentation: an application to the Portuguese consumer market', Marketing Intelligence & Planning, Vol. 27, No. 3, pp.364-379.
6. Gleich, R., Henke, M., Quitt, A. and Sommer, L. (2009) 'New approaches in performance measurement: methods for specification and operationalisation within the context of supply management', International Journal of Business Excellence, Vol. 2, No. 2, pp.105-123.
7. Hair, J.R., Anderson, R.E., Tatham, R.L. and Black, W.C. (1998) Multivariate Data Analysis, Prentice Hall, New York.
8. Lee, J.H. and Park, S.C. (2005) 'Intelligent profitable customers segmentation system based on business intelligence tools', Expert Systems with Applications, Vol. 29, No. 1, pp.145-152.
9. Mahdiloo, M., Noorizadeh, A. and Farzipoor Saen, R. (2011) 'Developing a new data envelopment analysis model for customer value analysis', Journal of Industrial and Management Optimization, Vol. 7, No. 3, pp.531-558.
10. Momeni, E. and Farzipoor Saen, R. (2012) 'Developing a new chance-constrained data envelopment analysis in the presence of stochastic data', International Journal of Business Excellence, Vol. 5, No. 3, pp.169-194.
11. Noorizadeh, A., Mahdiloo, M. and Farzipoor Saen, R. (2011) 'Incorporating undesirable outputs into the best and worst practice DEA models for customers scoring', International Journal of Modelling in Operations Management, Vol. 1, No. 4, pp.396-406.
12. Parameshwaran, R., Srinivasan, P.S.S. and Punniyamoorthy, M. (2010) 'An integrated approach for performance enhancement in automobile repair shops', International Journal of Business Excellence, Vol. 3, No. 1, pp.77-104.
13. Pitta, D., Franzak, F. and Fowler, D. (2006) 'A strategic approach to building online customer loyalty: integrating customer profitability tiers', Journal of Consumer Marketing, Vol. 23, No. 7, pp.421-429.
14. Retzlaff-Roberts, D.L. (1996) 'Relating discriminant analysis and data envelopment analysis to one another', Computers & Operations Research, Vol. 23, No. 4, pp.311-322.
15. Sharma, S. and Gupta, S. (2010) 'Malmquist productivity and efficiency analysis for banking industry in India', International Journal of Business Excellence, Vol. 3, No. 1, pp.65-76.
16. Shin, H.W. and Sohn, S.Y. (2004) 'Multi-attribute scoring method for mobile telecommunication subscribers', Expert Systems with Applications, Vol. 26, No. 3, pp.363-368.
17. Sueyoshi, T. (2006) 'DEA-discriminant analysis: methodological comparison among eight discriminant analysis approaches', European Journal of Operational Research, Vol. 169, No. 1, pp.247-272.
18. Sueyoshi, T. and Goto, M. (2009) 'Can R&D expenditure avoid corporate bankruptcy? Comparison between Japanese machinery and electric equipment industries using DEA-discriminant analysis', European Journal of Operational Research, Vol. 196, No. 1, pp.289-311.
19. Sueyoshi, T. and Goto, M. (in press) 'Efficiency-based rank assessment for electric power industry: a combined use of data envelopment analysis (DEA) and DEA-discriminant analysis (DA)', Energy Economics.
20. Zeithaml, V.A., Rust, R.T. and Lemon, K.N. (2001) 'The customer pyramid: creating and serving profitable customers', California Management Review, Vol. 43, No. 4, pp.118-142.
21. Zuccaro, C. and Savard, M. (2010) 'Hybrid segmentation of internet banking users', International Journal of Bank Marketing, Vol. 28, No. 6, pp.448-464.