Application of multiple adaptive regression splines (mars) in direct response modeling

Journal of Interactive Marketing

Volumn 16, Issue 4, 2002, Pages 15-27

  Deichmann, Joel ^a   Eshghi, Abdolreza ^a   Haughton, Dominique ^a   Sayek, Selin ^a   Teebagy, Nicholas ^a  

^a BENTLEY COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039484157     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.10040     Document Type: Article

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