메뉴 건너뛰기




Volumn 7, Issue 3, 2011, Pages 531-558

Developing a new data envelopment analysis model for customer value analysis

Author keywords

Analytic hierarchy process; Cross eficiency; Customer value pyramid; Data envelopment analysis; Undesirable outputs; Weight restrictions

Indexed keywords


EID: 79960021807     PISSN: 15475816     EISSN: 1553166X     Source Type: Journal    
DOI: 10.3934/jimo.2011.7.531     Document Type: Article
Times cited : (19)

References (38)
  • 3
    • 0021497874 scopus 로고
    • Some models for estimating technical and scale ineficiencies in data envelopment analysis
    • R. D. Banker, A. Charnes and W. W. Cooper, Some models for estimating technical and scale ineficiencies in data envelopment analysis, Management Science, 30 (1984), 1078-1092.
    • (1984) Management Science , vol.30 , pp. 1078-1092
    • Banker, R.D.1    Charnes, A.2    Cooper, W.W.3
  • 4
    • 0035535545 scopus 로고    scopus 로고
    • Managing customer-initiated contacts with manufacturers: The impact on share of category requirements and word-of mouth behavior
    • D. Bowman and D. Narayandas, Managing customer-initiated contacts with manufacturers: The impact on share of category requirements and word-of mouth behavior, Journal of Marketing Research, 38 (2001), 281-297.
    • (2001) Journal of Marketing Research , vol.38 , pp. 281-297
    • Bowman, D.1    Narayandas, D.2
  • 6
    • 43949103051 scopus 로고    scopus 로고
    • Measuring the relative performance for leading fables firms by using data envelopment analysis
    • M. T. Chu, J. Z. Shyu and R. Khosla, Measuring the relative performance for leading fables firms by using data envelopment analysis, Journal of Intelligent Manufacturing, 19 (2008), 257-272.
    • (2008) Journal of Intelligent Manufacturing , vol.19 , pp. 257-272
    • Chu, M.T.1    Shyu, J.Z.2    Khosla, R.3
  • 10
    • 0028433740 scopus 로고
    • Eficiency and cross eficiency in DEA: Derivations, meanings and the uses
    • J. Doyle and R. Green, Eficiency and cross eficiency in DEA: Derivations, meanings and the uses, Journal of the Operational Research Society, 45 (1994), 567-578.
    • (1994) Journal of the Operational Research Society , vol.45 , pp. 567-578
    • Doyle, J.1    Green, R.2
  • 11
    • 28444470190 scopus 로고    scopus 로고
    • RFM and CLV: Using Iso-value curves for customer base analysis
    • P. Fader, B. Hardie and K. L. Lee, RFM and CLV: Using Iso-value curves for customer base analysis, Journal of Marketing Research, 42 (2005), 415-430.
    • (2005) Journal of Marketing Research , vol.42 , pp. 415-430
    • Fader, P.1    Hardie, B.2    Lee, K.L.3
  • 13
    • 0032154071 scopus 로고    scopus 로고
    • Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models
    • F. Grönöl and M. Shi, Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models, Management Science, 44 (1998), 1249-1262.
    • (1998) Management Science , vol.44 , pp. 1249-1262
    • Grönöl, F.1    Shi, M.2
  • 14
    • 84905082651 scopus 로고
    • From marketing mix to relationship marketing: Towards a paradigm shift in marketing
    • C. Grönroos, From marketing mix to relationship marketing: Towards a paradigm shift in marketing, Management Decision, 32 (1994), 4-20.
    • (1994) Management Decision , vol.32 , pp. 4-20
    • Grönroos, C.1
  • 17
    • 2442665617 scopus 로고    scopus 로고
    • Credit rating analysis with support vector machines and neural networks: A market comparative study
    • Z. Huanga, H. Chena, C. J. Hsua, W. H. Chenb and S. Wu, Credit rating analysis with support vector machines and neural networks: A market comparative study, Decision Support Systems, 37 (2004), 543-558.
    • (2004) Decision Support Systems , vol.37 , pp. 543-558
    • Huanga, Z.1    Chena, H.2    Hsua, C.J.3    Chenb, W.H.4    Wu, S.5
  • 18
    • 14944368253 scopus 로고    scopus 로고
    • Customer targeting: A neural network approach guided by genetic algorithms
    • Y. Kim, W. N. Street, G. J. Russell and F. Menczer, Customer targeting: A neural network approach guided by genetic algorithms, Management Science, 51 (2005), 264-276.
    • (2005) Management Science , vol.51 , pp. 264-276
    • Kim, Y.1    Street, W.N.2    Russell, G.J.3    Menczer, F.4
  • 19
    • 0345170697 scopus 로고    scopus 로고
    • Eco-eficiency analysis of power plants: An extension of data envelopment analysis
    • P. J. Korhonen and M. Luptacik, Eco-eficiency analysis of power plants: An extension of data envelopment analysis, European Journal of Operational Research, 154 (2004), 437-446.
    • (2004) European Journal of Operational Research , vol.154 , pp. 437-446
    • Korhonen, P.J.1    Luptacik, M.2
  • 20
    • 0008568757 scopus 로고    scopus 로고
    • Using data envelopment analysis to compare suppliers for sup-plier selection and performance improvement
    • J. Liu, F. Y. Ding and V. Lall, Using data envelopment analysis to compare suppliers for sup-plier selection and performance improvement, Supply Chain Management: An International Journal, 5 (2000), 143-150.
    • (2000) Supply Chain Management: An International Journal , vol.5 , pp. 143-150
    • Liu, J.1    Ding, F.Y.2    Lall, V.3
  • 22
    • 33746486020 scopus 로고    scopus 로고
    • The optimal ratio of acquisition and retention costs, Journal of Targeting
    • P. E. Pfeifer, The optimal ratio of acquisition and retention costs, Journal of Targeting, Measurement and Analysis for Marketing, 13 (2005), 179-188.
    • (2005) Measurement and Analysis for Marketing , vol.13 , pp. 179-188
    • Pfeifer, P.E.1
  • 23
    • 33751001623 scopus 로고    scopus 로고
    • A strategic approach to building online customer loyalty: Integrating customer profitability tiers
    • D. Pitta, F. Franzak and D. Fowler, A strategic approach to building online customer loyalty: Integrating customer profitability tiers, Journal of Consumer Marketing, 23 (2006), 421-429.
    • (2006) Journal of Consumer Marketing , vol.23 , pp. 421-429
    • Pitta, D.1    Franzak, F.2    Fowler, D.3
  • 26
  • 27
    • 0040081535 scopus 로고    scopus 로고
    • Identifying excesses and deficits in Chinese industrial productivity (1953-1990): A weighted data envelopment analysis approach
    • L. M. Seiford and J. Zhu, Identifying excesses and deficits in Chinese industrial productivity (1953-1990): A weighted data envelopment analysis approach, Omega, 26 (1998), 279-296.
    • (1998) Omega , vol.26 , pp. 279-296
    • Seiford, L.M.1    Zhu, J.2
  • 30
    • 79959986548 scopus 로고    scopus 로고
    • Iranian Auditing Organization
    • R. Shabahang, "Financial Accounting," Iranian Auditing Organization, 8th edition, (in Persian), 2003.
    • (2003) Financial Accounting
    • Shabahang, R.1
  • 31
    • 67349168448 scopus 로고    scopus 로고
    • A decision support framework for internal audit prioritization in a rental car company: A combined use between DEA and AHP
    • T. Sueyoshi, J. Shang and W. C. Chiang, A decision support framework for internal audit prioritization in a rental car company: A combined use between DEA and AHP, European Journal of Operational Research, 199 (2009), 219-231.
    • (2009) European Journal of Operational Research , vol.199 , pp. 219-231
    • Sueyoshi, T.1    Shang, J.2    Chiang, W.C.3
  • 32
    • 0001805622 scopus 로고
    • Comparative site evaluations for locating a high-energy physics lab in Texas
    • R. G. Thompson, F. D. Singleton, J. R. M. Thrall and B. A. Smith, Comparative site evaluations for locating a high-energy physics lab in Texas, Interfaces, 16 (1986), 35-49.
    • (1986) Interfaces , vol.16 , pp. 35-49
    • Thompson, R.G.1    Singleton, F.D.2    Thrall, J.R.M.3    Smith, B.A.4
  • 33
    • 21344466735 scopus 로고    scopus 로고
    • The strategic value of customer profitability analysis
    • E. M. Van Raaij, The strategic value of customer profitability analysis, Marketing Intelligence & Planning, 23 (2005), 372-381.
    • (2005) Marketing Intelligence & Planning , vol.23 , pp. 372-381
    • Van Raaij, E.M.1
  • 34
    • 54249139306 scopus 로고    scopus 로고
    • Ranking decision making units by imposing a minimum weight restriction in the data envelopment analysis
    • Y.-M. Wang, Y. Luo and L. Liang, Ranking decision making units by imposing a minimum weight restriction in the data envelopment analysis, Journal of Computational and Applied Mathematics, 223 (2009), 469-484.
    • (2009) Journal of Computational and Applied Mathematics , vol.223 , pp. 469-484
    • Wang, Y.-M.1    Luo, Y.2    Liang, L.3
  • 35
    • 39149129030 scopus 로고    scopus 로고
    • A review on benchmarking of supply chain performance mea-sures
    • W. P. Wong and K. Y. Wong, A review on benchmarking of supply chain performance mea-sures, Benchmarking: An International Journal, 15 (2008), 25-51.
    • (2008) Benchmarking: An International Journal , vol.15 , pp. 25-51
    • Wong, W.P.1    Wong, K.Y.2
  • 36
    • 34250325436 scopus 로고    scopus 로고
    • A new approach to customer targeting under condition of information shortage
    • Y. P. Yu, and S. Q. Cai, A new approach to customer targeting under condition of information shortage, Marketing Intelligence & Planning, 25 (2007), 343-359.
    • (2007) Marketing Intelligence & Planning , vol.25 , pp. 343-359
    • Yu, Y.P.1    Cai, S.Q.2
  • 37
    • 0035618144 scopus 로고    scopus 로고
    • The customer pyramid: Creating and serving profitable customers
    • V. A. Zeithaml, R. T. Rust and K. N. Lemon, The customer pyramid: Creating and serving profitable customers, California Management Review, 43 (2001), 118-142.
    • (2001) California Management Review , vol.43 , pp. 118-142
    • Zeithaml, V.A.1    Rust, R.T.2    Lemon, K.N.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.