Why are discounted prices presented with full prices? The role of external price information on consumers' likelihood to purchase

Food Quality and Preference

Volumn 31, Issue 1, 2014, Pages 69-80

  Panzone, Luca A ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Bivariate ordered probit; Contingent valuation; Discounts; External Reference Price; Price quality proxy

Indexed keywords

EID: 84883319673     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2013.08.003     Document Type: Article

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