Beyond rationality: The content of preferences

Journal of Consumer Psychology

Volumn 18, Issue 3, 2008, Pages 175-178

  Dhar, Ravi ^a   Novemsky, Nathan ^a  

^a YALE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 49749144762     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2008.04.004     Document Type: Article

References (12)

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8. Percheptsova, Anastasiya, Amir, On, Dhar, Ravi, & Baumeister, Roy (in press). "Deciding Without Resources: Psychological Depletion and Choice in Context," Journal of Marketing Research.
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12. Wang, Jing, Novemsky, Nathan, Dhar, Ravi, and Baumeister, Roy (2008), "Why Choices are Depleting," Working Paper.