Commentary on behavioral price research: the role of subjective experiences in price cognition

AMS Review

Volumn 3, Issue 3, 2013, Pages 141-145

  Thomas, Manoj ^a  

^a SAS Institute Inc   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84940913374     PISSN: 1869814X     EISSN: 18698182     Source Type: Journal    
DOI: 10.1007/s13162-013-0044-y     Document Type: Editorial

References (25)

1. Adaval, R., & Monroe, K. B. (2002). Automatic construction and use of contextual information for product and price evaluations. Journal of Consumer Research, 28(4), 572–588. DOI: 10.1086/338212
2. Alba, J. W., Broniarczyk, S. M., Shimp, T. A., & Urbany, J. E. (1994). The influence of prior beliefs, frequency cues, and magnitude cues on consumers’ perceptions of comparative price data. Journal of Consumer Research, 21, 219–235. DOI: 10.1086/209394
3. Bagchi, R., & Davis, D. F. (2012). $29 for 70 Items or 70 Items for $29? How presentation order affects package perceptions. Journal of Consumer Research, 39(June), 62–73. DOI: 10.1086/661893
4. Briesch, R. A., Krishnamurthi, L., Mazumdar, T., & Raj, S. P. (1997). A comparative analysis of reference price models. Journal of Consumer Research, 24(2), 202–214. DOI: 10.1086/209505
5. Cheng, L.L. & Monroe, K.B. (2013). An appraisal of behavioral price research (Part I): Core concepts and numerical cognition. AMS Review. doi:10.1007/s13162-013-0041-1.
6. Dickson, P. R., & Sawyer, A. G. (1990). The price knowledge and search of supermarket shoppers. Journal of Marketing, 54(3), 42–53. DOI: 10.2307/1251815
7. Kalyanaram, G., & Winer, R. S. (1995). Empirical generalizations from reference price research. Marketing Science, 14(3), 161–169. DOI: 10.1287/mksc.14.3.G161
8. Knutson, B., Rick, S., Wimmer, G. E., Prelec, D., & Loewenstein, G. (2007). Neural predictors of purchases. Neuron, 53, 147–156. DOI: 10.1016/j.neuron.2006.11.010
9. Koriat, A. (2007). Metacognition and consciousness. In P. D. Zelazo, M. Moscovitch, & E. Thompson (Eds.), The Cambridge handbook of consciousness (pp. 289–325). Cambridge: Cambridge University Press. DOI: 10.1017/CBO9780511816789.012
10. Krishna, A., Currim, I. S., & Shoemaker, R. W. (1991). Consumer perceptions of promotional activity. Journal of Marketing, 55(2), 4–16. DOI: 10.2307/1252233
11. Kyung, E. & Thomas, M. (2013). Knowing without remembering: How articulation reduces the accuracy of numeric comparisons. Johnson school working paper.
12. Le Boutillier, J., Le Boutillier, S. S., & Neslin, S. A. (1994). A replication and extension of the Dickson and Sawyer Price-Awareness Study. Marketing Letters, 5(1), 31–42. DOI: 10.1007/BF00993956
13. LeDoux, J. (1996). The emotional brain: The mysterious underpinnings of emotional life. New York: Touchstone.
14. Monroe, K. B., & Lee, A. V. (1999). Remembering versus knowing: issues in buyers’ processing of price information. Journal of the Academy of Marketing Science, 27(2), 207–225. DOI: 10.1177/0092070399272006
15. Prelec, D. & Loewenstein G. (1998). The red and the black: mental accounting of savings and debt. Marketing Science, 17(1), 4–28.
16. Rick, S., & Loewenstein, G. (2008). The role of emotion in economic behavior. In M. Lewis, J. Haviland-Jones, & L. Feldman-Barrett (Eds.), The handbook of emotion (3rd ed., pp. 138–156). New York: Guilford.
17. Rick, S., Cryder, C., & Loewenstein, G. (2008). Tightwads and spendthrifts. Journal of Consumer Research, 34(6), 767–782. DOI: 10.1086/523285
18. Simonson, I., Carmon, Z., Dhar, R., Drolet, A., & Nowlis, S. M. (2001). Consumer research: in search of identity. Annual Review of Psychology, 52, 249–275. DOI: 10.1146/annurev.psych.52.1.249
19. Thomas, M. & Morwitz, V. (2009b). Heuristics in numerical cognition: Implications for pricing. In V. Rao, (ed.), Handbook of research in pricing (pp. 132–149). Northampton, MA: Edward Elgar Publishing.
20. Thomas, M., & Morwitz, V. (2005). Penny wise and pound foolish: the left digit effect in price cognition. Journal of Consumer Research, 32, 54–64. DOI: 10.1086/429600
21. Thomas, M., & Morwitz, V. (2009). The ease of computation effect: the interplay of metacognitive experiences and naïve theories in judgments of price difference. Journal of Marketing Research, 46, 81–91. DOI: 10.1509/jmkr.46.1.81
22. Thomas, M., Desai, K., & Seenivasan, S. (2011). How credit card payments increase unhealthy food purchases: visceral regulation of vices. Journal of Consumer Research, 38(1), 126–139. DOI: 10.1086/657331
23. Vanhuele, M., & Drèze, X. (2002). Measuring the price knowledge shoppers bring to the store. Journal of Marketing, 66(4), 72–85. DOI: 10.1509/jmkg.66.4.72.18516
24. Whittlesea, B.W.A. (1993). Illusions of familiarity. Journal of Experimental Psychology: Learning, Memory, and Cognition, 19, 1235–1253.
25. Winer, R.S. (1986). A reference price model of brand choice for frequently purchased products. Journal of Consumer Research 13, 250–256