Effectiveness of price discounts and premium promotions

Psychology and Marketing

Volumn 26, Issue 12, 2009, Pages 1108-1129

  Delgado Ballester, Elena ^a   Palazon, M ^a  

^a UNIVERSITY OF MURCIA   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 76249127166     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20315     Document Type: Article

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