Who I am and how I think: The impact of self-construal on the roles of internal and external reference prices in price evaluations

Journal of Consumer Psychology

Volumn 19, Issue 3, 2009, Pages 416-426

  Chen, Cathy Yi ^a  

^a SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68349158944     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2009.05.012     Document Type: Article

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