Pricing strategy and the formation and evolution of reference price perceptions in new product categories

Psychology and Marketing

Volumn 27, Issue 9, 2010, Pages 846-873

  Lowe, Ben ^a   Alpert, Frank ^b  

^a UNIVERSITY OF KENT   (United Kingdom)

^b UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77956507629     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20361     Document Type: Article

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