Beyond loyalty: Customer satisfaction, loyalty, and fortitude

Journal of Services Marketing

Volumn 27, Issue 4, 2013, Pages 334-344

  Fraering, Martin ^a   Minor, Michael S ^b  

^a UNIVERSITY OF EVANSVILLE   (United States)

^b UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

Author keywords

Bank marketing; Customer loyalty; Customer satisfaction; Financial services marketing; Fortitude; Loyalty; Satisfaction; Virtual community

Indexed keywords

EID: 84879940370     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041311330807     Document Type: Article

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