Impact of contextual factors, brand loyalty and brand switching on purchase decisions

Journal of Consumer Marketing

Volumn 26, Issue 5, 2009, Pages 348-357

  Shukla, Paurav ^a  

^a UNIVERSITY OF BRIGHTON   (United Kingdom)

Author keywords

Brand loyalty; Purchasing

Indexed keywords

EID: 70349618612     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760910976600     Document Type: Article

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