Choosing the right tools for your relationship banking strategy

Journal of Consumer Marketing

Volumn 24, Issue 2, 2007, Pages 110-117

  Ferguson, Rick ^a   Hlavinka, Kelly ^a  

^a COLLOQUY ^*  (United States)

Author keywords

Banks; Brands; Customer loyalty; Loyalty schemes; Marketing strategy; Relationship marketing

Indexed keywords

EID: 33947258808     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760710737111     Document Type: Article

References (7)

1. Bank Administration Institute (BAI) (2005), Frontline Experience Study, BAI, Chicago, IL, November.
2. Hanifin, B. (2003), BankTalk: A New Model for Relationship Banking, COLLOQUY, Milford, OH, April.
3. Kanbay Research Institute (2006), Financial Services Demand Today: How Well Banks, Credit Bureaus, Consumer Credit, Investment Firms, and Insurance Companies Deliver on Consumer Desires, Kanbay Research Institute, Herndon, VA.
4. Mazursky, R.G. (2005), CardLine, January.
5. Reichheld, F.F. (2006), The Ultimate Question, Harvard Business School Press, Boston, MA.
6. Sidel, R. and Bauerlein, V. (2006), "Top 3 US banks seek organic growth, a luxury smaller rivals may not have", WSJ, July 20.
7. TowerGroup (2006), Card Rewards: Profits, Pitfalls, and Promises, TowerGroup, Needham, MA, September 18.