Defensive strategies for managing satisfaction and loyalty in the service industry

Psychology and Marketing

Volumn 15, Issue 8, 1998, Pages 775-791

  Dubé, Laurette ^a   Maute, Manfred F ^b  

^a MCGILL UNIVERSITY   (Canada)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032220926     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(sici)1520-6793(199812)15:8<775::aid-mar4>3.0.co;2-%23     Document Type: Article

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