The metrics of relationships: Measuring satisfaction, loyalty and profitability of relational customers

Journal of Relationship Marketing

Volumn 6, Issue 2, 2007, Pages 33-50

  Sharma, Arun ^a  

^a UNIVERSITY OF MIAMI   (United States)

Author keywords

Loyalty; Metrics; Profitability; Relationship marketing; Satisfaction; Transactional customers

Indexed keywords

EID: 34748921061     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v06n02_04     Document Type: Article

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