메뉴 건너뛰기




Volumn 52, Issue 4, 2013, Pages 465-478

Curvilinear Effects of User-Generated Content on Hotels' Market Share: A Dynamic Panel-Data Analysis

Author keywords

dynamic model; market share; ratings and reviews; trust; User Generated Content; WOM

Indexed keywords

LEISURE INDUSTRY; MARKET; MASS MEDIA; NUMERICAL MODEL; SERVICE SECTOR;

EID: 84878749923     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287513478498     Document Type: Article
Times cited : (110)

References (79)
  • 1
    • 84878753782 scopus 로고    scopus 로고
    • ACSI, (accessed June 21, 2011)
    • ACSI. (2011). Historical ACSI Scores. http://www.theacsi.org/index.php?option=com_content&view=article&id=213:acsi-scores-june&catid=14&Itemid=262 (accessed June 21, 2011).
    • (2011) Historical ACSI Scores
  • 2
    • 84990321409 scopus 로고    scopus 로고
    • Strengthening the Satisfaction-Profit Chain
    • Anderson E. W.,Mittal V.Strengthening the Satisfaction-Profit Chain.Journal of Service Research. 2000;3 (2): 107-20.
    • (2000) Journal of Service Research , vol.3 , Issue.2 , pp. 107-120
    • Anderson, E.W.1    Mittal, V.2
  • 3
    • 84881844837 scopus 로고
    • Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations
    • Arellano M.,Bond S. R.Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations.Review of Econometric Studies. 1991;58:277-97.
    • (1991) Review of Econometric Studies , vol.58 , pp. 277-297
    • Arellano, M.1    Bond, S.R.2
  • 4
    • 58149364940 scopus 로고
    • Another Look at the Instrumental Variable Estimation of Error Component Models
    • Arellano M.,Bover O.Another Look at the Instrumental Variable Estimation of Error Component Models.Journal of Econometrics. 1995;68:29-51.
    • (1995) Journal of Econometrics , vol.68 , pp. 29-51
    • Arellano, M.1    Bover, O.2
  • 5
    • 11144311150 scopus 로고    scopus 로고
    • Migrating' to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors
    • Bansal H. S.,Taylor S. F.,St. James Y.'Migrating' to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors.Journal of the Academy of Marketing Science. 2005;33 (1): 96-115.
    • (2005) Journal of the Academy of Marketing Science , vol.33 , Issue.1 , pp. 96-115
    • Bansal, H.S.1    Taylor, S.F.2    St. James, Y.3
  • 6
    • 84990321336 scopus 로고    scopus 로고
    • Word-of-Mouth Processes within a Services Purchase Decision Context
    • Bansal H. S.,Voyer P. A.Word-of-Mouth Processes within a Services Purchase Decision Context.Journal of Service Research. 2000;3 (2): 166-77.
    • (2000) Journal of Service Research , vol.3 , Issue.2 , pp. 166-177
    • Bansal, H.S.1    Voyer, P.A.2
  • 7
    • 84859032805 scopus 로고    scopus 로고
    • Evaluating Research Methods on Travel Blogs
    • Banyai M.,Glover T. D.Evaluating Research Methods on Travel Blogs.Journal of Travel Research. 2012;51 (3): 267-77.
    • (2012) Journal of Travel Research , vol.51 , Issue.3 , pp. 267-277
    • Banyai, M.1    Glover, T.D.2
  • 8
    • 48749123108 scopus 로고    scopus 로고
    • Controlling for Endogeneity with Instrumental Variables in Strategic Management Research
    • Bascle G.Controlling for Endogeneity with Instrumental Variables in Strategic Management Research.Strategic Organization. 2008;6:285-327.
    • (2008) Strategic Organization , vol.6 , pp. 285-327
    • Bascle, G.1
  • 10
    • 78651409680 scopus 로고    scopus 로고
    • Vacationers and eWOM: Who Posts, and Why, Where, and What?
    • Bronner F.,de Hoog R.Vacationers and eWOM: Who Posts, and Why, Where, and What?.Journal of Travel Research. 2010;50 (1): 15-26.
    • (2010) Journal of Travel Research , vol.50 , Issue.1 , pp. 15-26
    • Bronner, F.1    de Hoog, R.2
  • 11
    • 34548622644 scopus 로고    scopus 로고
    • Word of Mouth Communication within Online Communities: Conceptualizing the Online Social Network
    • Brown J.,Broderick A. J.,Lee N.Word of Mouth Communication within Online Communities: Conceptualizing the Online Social Network.Journal of Interactive Marketing. 2007;21:2-20.
    • (2007) Journal of Interactive Marketing , vol.21 , pp. 2-20
    • Brown, J.1    Broderick, A.J.2    Lee, N.3
  • 12
    • 0001438979 scopus 로고    scopus 로고
    • Initial Conditions of Moment Restrictions in Dynamic Panel Data Models
    • Bundell R.,Bond S. R.Initial Conditions of Moment Restrictions in Dynamic Panel Data Models.Journal of Econometrics. 1998;87 (1): 115-43.
    • (1998) Journal of Econometrics , vol.87 , Issue.1 , pp. 115-143
    • Bundell, R.1    Bond, S.R.2
  • 13
    • 41549109729 scopus 로고    scopus 로고
    • Online Consumer Review: A New Element of Marketing Communications Mix
    • Chen Y.,Xie J.Online Consumer Review: A New Element of Marketing Communications Mix.Management Science. 2008;54 (3): 477-91.
    • (2008) Management Science , vol.54 , Issue.3 , pp. 477-491
    • Chen, Y.1    Xie, J.2
  • 14
    • 33748566804 scopus 로고    scopus 로고
    • The Effect of Word of Mouth on Sales: Online Book Reviews
    • Chevalier J. A.,Mayzlin D.The Effect of Word of Mouth on Sales: Online Book Reviews.Journal of Marketing Research. 2006;43 (3): 345-54.
    • (2006) Journal of Marketing Research , vol.43 , Issue.3 , pp. 345-354
    • Chevalier, J.A.1    Mayzlin, D.2
  • 16
    • 70350437399 scopus 로고    scopus 로고
    • Measuring Guest Satisfaction and Competitive Position in the Hospitality and Tourism Industry: An Application of Stance-Shift Analysis to Travel Blog Narratives
    • Crotts J. C.,Mason P. R.,Davis B.Measuring Guest Satisfaction and Competitive Position in the Hospitality and Tourism Industry: An Application of Stance-Shift Analysis to Travel Blog Narratives.Journal of Travel Research. 2009;48 (2): 139-51.
    • (2009) Journal of Travel Research , vol.48 , Issue.2 , pp. 139-151
    • Crotts, J.C.1    Mason, P.R.2    Davis, B.3
  • 18
    • 36549012826 scopus 로고    scopus 로고
    • Exploring the Value of Online Product Reviews in Forecasting Sales: The Case of Motion Pictures
    • Dellarocas C.,Zhang M.,Awad N. F.Exploring the Value of Online Product Reviews in Forecasting Sales: The Case of Motion Pictures.Journal of Interactive Marketing. 2007;21 (4): 23-45.
    • (2007) Journal of Interactive Marketing , vol.21 , Issue.4 , pp. 23-45
    • Dellarocas, C.1    Zhang, M.2    Awad, N.F.3
  • 19
    • 84878765206 scopus 로고    scopus 로고
    • Best Western Latest to Highlight Hotel Reviews on Website
    • September 25
    • De LollisB. (2012). "Best Western Latest to Highlight Hotel Reviews on Website," USA Today, September25, http://travel.usatoday.com/hotels/post/2012/09.
    • (2012) USA Today
    • de Lollis, B.1
  • 20
    • 84895907715 scopus 로고    scopus 로고
    • Word-of-Mouth Communications in Marketing: A Meta-analytic Review of the Antecedents and Moderators
    • De Matos C. A.,Rossi C. A. V.Word-of-Mouth Communications in Marketing: A Meta-analytic Review of the Antecedents and Moderators.Journal of the Academy of Marketing Science. 2008;36:578-96.
    • (2008) Journal of the Academy of Marketing Science , vol.36 , pp. 578-596
    • de Matos, C.A.1    Rossi, C.A.V.2
  • 21
    • 79958146332 scopus 로고    scopus 로고
    • The Trustworthiness of Online Channels for Experience- and Goal-Directed Search Tasks
    • Dickinger A.The Trustworthiness of Online Channels for Experience- and Goal-Directed Search Tasks.Journal of Travel Research. 2011;50 (4): 378-91.
    • (2011) Journal of Travel Research , vol.50 , Issue.4 , pp. 378-391
    • Dickinger, A.1
  • 22
    • 53549129191 scopus 로고    scopus 로고
    • Do Online Reviews Matter?-An Empirical Investigation of Panel Data
    • Duan W.,Gu B.,Whinston A. B.Do Online Reviews Matter?-An Empirical Investigation of Panel Data.Decision Support Systems. 2008a;45:1007-16.
    • (2008) Decision Support Systems , vol.45 , pp. 1007-1016
    • Duan, W.1    Gu, B.2    Whinston, A.B.3
  • 23
    • 45249083412 scopus 로고    scopus 로고
    • The Dynamics of Online Word-of-Mouth and Product Sales-An Empirical Investigation of the Movie Industry
    • Duan W.,Gu B.,Whinston A. B.The Dynamics of Online Word-of-Mouth and Product Sales-An Empirical Investigation of the Movie Industry.Journal of Retailing. 2008b;84 (2): 233-42.
    • (2008) Journal of Retailing , vol.84 , Issue.2 , pp. 233-242
    • Duan, W.1    Gu, B.2    Whinston, A.B.3
  • 24
    • 84952230698 scopus 로고
    • The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgments about Endorsers
    • Feick L.,Higie R. A.The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgments about Endorsers.Journal of Advertising. 1992;21 (2): 9-24.
    • (1992) Journal of Advertising , vol.21 , Issue.2 , pp. 9-24
    • Feick, L.1    Higie, R.A.2
  • 25
    • 0001516010 scopus 로고
    • Recent Attribution Research in Consumer Behavior: A Review and New Directions
    • Folkes V. S.Recent Attribution Research in Consumer Behavior: A Review and New Directions.Journal of Consumer Research. 1988;14 (4): 548-65.
    • (1988) Journal of Consumer Research , vol.14 , Issue.4 , pp. 548-565
    • Folkes, V.S.1
  • 26
    • 11144344881 scopus 로고    scopus 로고
    • Using Online Conversations to Study Word-of-Mouth Communication
    • Godes D.,Mayzlin D.Using Online Conversations to Study Word-of-Mouth Communication.Marketing Science. 2004;23 (4): 545-60.
    • (2004) Marketing Science , vol.23 , Issue.4 , pp. 545-560
    • Godes, D.1    Mayzlin, D.2
  • 27
    • 84878753510 scopus 로고    scopus 로고
    • Smith Travel Research, Hotel Data Conference; Nashville
    • Green C. E. Distribution Strategies Issues, Smith Travel Research, Hotel Data Conference; 2011Nashville; 2011.
    • (2011) Distribution Strategies Issuess
    • Green, C.E.1
  • 28
    • 0004296209 scopus 로고    scopus 로고
    • 6th edition. Upper Saddle River, NJ: Pearson International
    • Greene W. H.Econometric Analysis. 2008). Econometric Analysis. 6th edition.Upper Saddle River, NJ: Pearson International.Upper Saddle River, NJ: Pearson International; 2008:.
    • (2008) Econometric Analysis
    • Greene, W.H.1
  • 29
    • 84992999780 scopus 로고    scopus 로고
    • Factors Influencing Consumer Perceptions of Brand Trust Online
    • Ha H. Y.Factors Influencing Consumer Perceptions of Brand Trust Online.Journal of Product & Brand Management. 2004;13 (5): 329-42.
    • (2004) Journal of Product & Brand Management , vol.13 , Issue.5 , pp. 329-342
    • Ha, H.Y.1
  • 30
    • 3042693345 scopus 로고    scopus 로고
    • The Four Levels of Loyalty and the Pivotal Role of Trust: A Study of Online Service Dynamics
    • Harris L. C.,Goode M. M. H.The Four Levels of Loyalty and the Pivotal Role of Trust: A Study of Online Service Dynamics.Journal of Retailing. 2004;80 (2): 139-58.
    • (2004) Journal of Retailing , vol.80 , Issue.2 , pp. 139-158
    • Harris, L.C.1    Goode, M.M.H.2
  • 31
    • 0030487126 scopus 로고    scopus 로고
    • Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
    • Hoffman D. L.,Novak T. P.Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations.Journal of Marketing. 1996;60 (3): 50-68.
    • (1996) Journal of Marketing , vol.60 , Issue.3 , pp. 50-68
    • Hoffman, D.L.1    Novak, T.P.2
  • 32
    • 84878753468 scopus 로고    scopus 로고
    • Smith Travel Research, Hotel Data Conference; Nashville
    • Hood S. Distribution Channels Analysis, Smith Travel Research, Hotel Data Conference; 2011Nashville; 2011.
    • (2011) Distribution Channels Analysis
    • Hood, S.1
  • 33
    • 68949085747 scopus 로고    scopus 로고
    • Interactive Advertising Bureau, IAB 2008 UGC and Social Media Event (April). (accessed December 10, 2008)
    • Interactive Advertising Bureau. (2008). "User Generated Content, Social Media, and Advertising-An Overview." IAB 2008 UGC and Social Media Event (April). http://www.iab.net/events_training/326160 (accessed December 10, 2008).
    • (2008) User Generated Content, Social Media, and Advertising-An Overview
  • 35
    • 84878767435 scopus 로고    scopus 로고
    • J. D. Power and Associates Reports, Despite a Decline in Overall Satisfaction
    • J. D. Power and Associates Reports. (2011). Hotel Guest Satisfaction with Costs and Fees Improves from 2010, Despite a Decline in Overall Satisfaction. http://businesscenter.jdpower.com/news/pressrelease.aspx?ID=2011106.
    • (2011) Hotel Guest Satisfaction with Costs and Fees Improves from 2010
  • 36
    • 75849153759 scopus 로고    scopus 로고
    • Customer Reviews of Hotel Experiences through Consumer Generated Media
    • Jeong M.,Jeon M. M.Customer Reviews of Hotel Experiences through Consumer Generated Media.Journal of Hospitality Marketing and Management. 2008;17 (1/2): 121-38.
    • (2008) Journal of Hospitality Marketing and Management , vol.17 , Issue.1-2 , pp. 121-138
    • Jeong, M.1    Jeon, M.M.2
  • 37
    • 3543130038 scopus 로고
    • The Zone of Tolerance: Exploring the Relationship between Service Transactions and Satisfaction with the Overall Service
    • Johnston R.The Zone of Tolerance: Exploring the Relationship between Service Transactions and Satisfaction with the Overall Service.International Journal of Service Industry Management. 1995;6 (2): 46.
    • (1995) International Journal of Service Industry Management , vol.6 , Issue.2 , pp. 46
    • Johnston, R.1
  • 38
    • 0013146939 scopus 로고    scopus 로고
    • Switching Barriers and Repurchase Intentions in Services
    • Jones M. A.,Mothersbaugh D. L.,Beatty S. E.Switching Barriers and Repurchase Intentions in Services.Journal of Retailing. 2000;76 (2): 259-74.
    • (2000) Journal of Retailing , vol.76 , Issue.2 , pp. 259-274
    • Jones, M.A.1    Mothersbaugh, D.L.2    Beatty, S.E.3
  • 39
    • 34247472099 scopus 로고    scopus 로고
    • Asymmetric Product Development Alliances: Win-Win or Win-Lose Partnerships?
    • Kalaignaman K.,Shankar V.,Varadarajan R.Asymmetric Product Development Alliances: Win-Win or Win-Lose Partnerships?.Management Science. 2007;53 (3): 357-74.
    • (2007) Management Science , vol.53 , Issue.3 , pp. 357-374
    • Kalaignaman, K.1    Shankar, V.2    Varadarajan, R.3
  • 40
    • 30344481339 scopus 로고    scopus 로고
    • Why There's No Escaping the Blog
    • Kirkpatrick D.,Roth D.Why There's No Escaping the Blog.Fortune. 2005;10:44-50.
    • (2005) Fortune , vol.10 , pp. 44-50
    • Kirkpatrick, D.1    Roth, D.2
  • 41
    • 70449381443 scopus 로고    scopus 로고
    • The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry
    • Krasnikov A.,Jayachandran S.,Kumar V.The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry.Journal of Marketing. 2009;73 (6): 61-76.
    • (2009) Journal of Marketing , vol.73 , Issue.6 , pp. 61-76
    • Krasnikov, A.1    Jayachandran, S.2    Kumar, V.3
  • 42
    • 0035640848 scopus 로고    scopus 로고
    • Consumers' Responses to Negative Word-of-Mouth Communication: An Attribution Theory Perspective
    • Laczniak R. N.,DeCarlo T. E.,Ramaswami S. N.Consumers' Responses to Negative Word-of-Mouth Communication: An Attribution Theory Perspective.Journal of Consumer Psychology. 2001;11 (1): 57-73.
    • (2001) Journal of Consumer Psychology , vol.11 , Issue.1 , pp. 57-73
    • Laczniak, R.N.1    DeCarlo, T.E.2    Ramaswami, S.N.3
  • 43
    • 0000756502 scopus 로고
    • Generalized Econometric Models with Selectivity
    • Lee L.Generalized Econometric Models with Selectivity.Econometrica. 1983;51 (2): 507-12.
    • (1983) Econometrica , vol.51 , Issue.2 , pp. 507-512
    • Lee, L.1
  • 44
    • 38849145587 scopus 로고    scopus 로고
    • Electronic Word-of-Mouth in Hospitality and Tourism Management
    • Litvin S. W.,Goldsmith R. E.,Pan B.Electronic Word-of-Mouth in Hospitality and Tourism Management.Tourism Management. 2008;29 (3): 458-68.
    • (2008) Tourism Management , vol.29 , Issue.3 , pp. 458-468
    • Litvin, S.W.1    Goldsmith, R.E.2    Pan, B.3
  • 45
    • 33746341776 scopus 로고    scopus 로고
    • Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
    • July
    • Liu Y.Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue.Journal of Marketing. 2006;70 (July): 74-89.
    • (2006) Journal of Marketing , vol.70 , pp. 74-89
    • Liu, Y.1
  • 46
    • 80051807549 scopus 로고    scopus 로고
    • Understanding Customer Delight: An Application of Travel Blog Analysis
    • Magnini V. P.,Crotts J. C.,Zehrer A.Understanding Customer Delight: An Application of Travel Blog Analysis.Journal of Travel Research. 2011;50 (5): 535-45.
    • (2011) Journal of Travel Research , vol.50 , Issue.5 , pp. 535-545
    • Magnini, V.P.1    Crotts, J.C.2    Zehrer, A.3
  • 47
    • 84986082086 scopus 로고    scopus 로고
    • Customer Satisfaction with Services: Putting Perceived Value into the Equation
    • McDougall G. H. G.,Levesque T.Customer Satisfaction with Services: Putting Perceived Value into the Equation.Journal of Services Marketing. 2000;14 (5): 392-410.
    • (2000) Journal of Services Marketing , vol.14 , Issue.5 , pp. 392-410
    • McDougall, G.H.G.1    Levesque, T.2
  • 48
    • 0002441636 scopus 로고
    • A Test of Services Marketing Theory: Consumer Information Acquisition Activities
    • Murray K. B.A Test of Services Marketing Theory: Consumer Information Acquisition Activities.Journal of Marketing. 1991;55 (1): 10-25.
    • (1991) Journal of Marketing , vol.55 , Issue.1 , pp. 10-25
    • Murray, K.B.1
  • 50
    • 14544271015 scopus 로고    scopus 로고
    • A Computational Trick for Delta-Method Standard Errors
    • Papke L. E.,Wooldridge J. M.A Computational Trick for Delta-Method Standard Errors.Economics Letters. 2004;86:413-17.
    • (2004) Economics Letters , vol.86 , pp. 413-417
    • Papke, L.E.1    Wooldridge, J.M.2
  • 51
    • 3242660262 scopus 로고
    • Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research
    • Parasuraman A.,Zeithaml V. A.,Berry L. L.Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research.Journal of Marketing. 1994;58 (1): 111-24.
    • (1994) Journal of Marketing , vol.58 , Issue.1 , pp. 111-124
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 54
    • 53749092199 scopus 로고    scopus 로고
    • Word of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions
    • Riegner C.Word of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions.Journal of Advertising Research. 2007;47 (4): 436-47.
    • (2007) Journal of Advertising Research , vol.47 , Issue.4 , pp. 436-447
    • Riegner, C.1
  • 55
    • 34547912306 scopus 로고    scopus 로고
    • How to Do Xtabond2: An Introduction to 'Difference' and 'System' GMM in Stata
    • Roodman D.How to Do Xtabond2: An Introduction to 'Difference' and 'System' GMM in Stata. 2006;:.
    • (2006)
    • Roodman, D.1
  • 57
    • 33845569538 scopus 로고    scopus 로고
    • Understanding the Buzz That Matters: Negative vs Positive Word of Mouth
    • Samson A.Understanding the Buzz That Matters: Negative vs Positive Word of Mouth.International Journal of Market Research. 2006;48 (6): 647-57.
    • (2006) International Journal of Market Research , vol.48 , Issue.6 , pp. 647-657
    • Samson, A.1
  • 58
    • 36549026986 scopus 로고    scopus 로고
    • Why Are You Telling Me This? An Examination into Negative Consumer Reviews on the Web
    • Sen S.,Lerman D.Why Are You Telling Me This? An Examination into Negative Consumer Reviews on the Web.Journal of Interactive Marketing. 2007;21 (4): 76-94.
    • (2007) Journal of Interactive Marketing , vol.21 , Issue.4 , pp. 76-94
    • Sen, S.1    Lerman, D.2
  • 59
    • 3042642474 scopus 로고    scopus 로고
    • The Influence of Online Product Recommendations on Consumers' Online Choices
    • Sénécal S.,Nantel J.The Influence of Online Product Recommendations on Consumers' Online Choices.Journal of Retailing. 2004;80:159-69.
    • (2004) Journal of Retailing , vol.80 , pp. 159-169
    • Sénécal, S.1    Nantel, J.2
  • 60
    • 84951558068 scopus 로고    scopus 로고
    • Named and Shamed: The World's Dirtiest Hotels
    • Sharkey J.Named and Shamed: The World's Dirtiest Hotels.The New York Times. 2010;:13.
    • (2010) The New York Times , pp. 13
    • Sharkey, J.1
  • 63
    • 25444489398 scopus 로고    scopus 로고
    • Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets
    • Smith D.,Menon S.,Sivakumar K.Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets.Journal of Interactive Marketing. 2005;19 (3): 15-37.
    • (2005) Journal of Interactive Marketing , vol.19 , Issue.3 , pp. 15-37
    • Smith, D.1    Menon, S.2    Sivakumar, K.3
  • 64
    • 79960306518 scopus 로고    scopus 로고
    • The Impact of Online Reviews on Hotel Booking Intentions and Perception of Trust
    • Sparks B. A.,Browning V.The Impact of Online Reviews on Hotel Booking Intentions and Perception of Trust.Tourism Management. 2011;32:1310-23.
    • (2011) Tourism Management , vol.32 , pp. 1310-1323
    • Sparks, B.A.1    Browning, V.2
  • 66
    • 0037302333 scopus 로고    scopus 로고
    • To Look or Book: An Examination of Consumers' Apprehensiveness toward Internet Use
    • Susskind A. M.,Bonn M. A.,Dev C. S.To Look or Book: An Examination of Consumers' Apprehensiveness toward Internet Use.Journal of Travel Research. 2003;41 (3): 256-64.
    • (2003) Journal of Travel Research , vol.41 , Issue.3 , pp. 256-264
    • Susskind, A.M.1    Bonn, M.A.2    Dev, C.S.3
  • 67
    • 19744374287 scopus 로고    scopus 로고
    • An Examination and Extension of the Zone-of-Tolerance Model
    • Teas R. K.,DeCarlo T. E.An Examination and Extension of the Zone-of-Tolerance Model.Journal of Service Research. 2004;6 (3): 272-86.
    • (2004) Journal of Service Research , vol.6 , Issue.3 , pp. 272-286
    • Teas, R.K.1    DeCarlo, T.E.2
  • 68
    • 70349307520 scopus 로고    scopus 로고
    • Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
    • September
    • Trusov M.,Bucklin R. E.,Pauwels K.Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site.Journal of Marketing. 2009;73 (September): 90-102.
    • (2009) Journal of Marketing , vol.73 , pp. 90-102
    • Trusov, M.1    Bucklin, R.E.2    Pauwels, K.3
  • 69
    • 56649111315 scopus 로고    scopus 로고
    • Tried and Tested: The Impact of Online Hotel Reviews on Consumer Consideration
    • Vermeulen I. E.,Seegers D.Tried and Tested: The Impact of Online Hotel Reviews on Consumer Consideration.Tourism Management. 2009;30:123-27.
    • (2009) Tourism Management , vol.30 , pp. 123-127
    • Vermeulen, I.E.1    Seegers, D.2
  • 70
    • 84951560569 scopus 로고    scopus 로고
    • User-Generated-Content: In Pursuit of Ad Dollars
    • Verna P.User-Generated-Content: In Pursuit of Ad Dollars.eMarketer Analyst Report. 2008;:35.
    • (2008) EMarketer Analyst Report , pp. 35
    • Verna, P.1
  • 71
    • 80053084221 scopus 로고    scopus 로고
    • Too Much of a Good Thing: Curvilinear Effects of Service Evaluation Constructs and the Mediating Role of Trust
    • Vlachos P. A.,Pramatari K.,Vrechopoulos A.Too Much of a Good Thing: Curvilinear Effects of Service Evaluation Constructs and the Mediating Role of Trust.Journal of Services Marketing. 2011;25 (6): 440-50.
    • (2011) Journal of Services Marketing , vol.25 , Issue.6 , pp. 440-450
    • Vlachos, P.A.1    Pramatari, K.2    Vrechopoulos, A.3
  • 73
    • 0034345980 scopus 로고    scopus 로고
    • Attributional Thoughts about Consumer Behavior
    • Weiner B.Attributional Thoughts about Consumer Behavior.Journal of Consumer Research. 2000;27 (3): 382-87.
    • (2000) Journal of Consumer Research , vol.27 , Issue.3 , pp. 382-387
    • Weiner, B.1
  • 74
    • 84951559269 scopus 로고
    • Using Rooms-Revenue-Per-Available-Room Analysis to Forecast Rooms Revenue
    • Woods E.Using Rooms-Revenue-Per-Available-Room Analysis to Forecast Rooms Revenue.Real Estate Finance Journal. 1994;:20-29.
    • (1994) Real Estate Finance Journal , pp. 20-29
    • Woods, E.1
  • 75
    • 77957860454 scopus 로고    scopus 로고
    • Consumer' Responses to Ambivalent Online Hotel Reviews: The Role of Perceived Source Credibility and Pre-decisional Disposition
    • Xie H.,Miao L.,Kuo P.,Lee B.Consumer' Responses to Ambivalent Online Hotel Reviews: The Role of Perceived Source Credibility and Pre-decisional Disposition.International Journal of Hospitality Management. 2011;30:178-83.
    • (2011) International Journal of Hospitality Management , vol.30 , pp. 178-183
    • Xie, H.1    Miao, L.2    Kuo, P.3    Lee, B.4
  • 77
    • 84878753338 scopus 로고    scopus 로고
    • Hotel Managers Monitor Online Critiques to Improve Service
    • Yu R.Hotel Managers Monitor Online Critiques to Improve Service.USA Today. 2010;:23.
    • (2010) USA Today , pp. 23
    • Yu, R.1
  • 79
    • 77949527085 scopus 로고    scopus 로고
    • Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
    • Zhu F.,Zhang X.Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics.Journal of Marketing. 2010;74 (2): 133-48.
    • (2010) Journal of Marketing , vol.74 , Issue.2 , pp. 133-148
    • Zhu, F.1    Zhang, X.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.