Vacationers and eWOM: Who posts, and why, where, and what?

Journal of Travel Research

Volumn 50, Issue 1, 2011, Pages 15-26

  Bronner, Fred ^a   de Hoog, Robert ^b  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

^b UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

electronic word of mouth (eWom); motivations for posting; posting on vacation review sites; vacation marketing

Indexed keywords

INFORMATION; INTERNET; MARKETING; TOURIST BEHAVIOR; TOURIST DESTINATION;

EID: 78651409680     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287509355324     Document Type: Article

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